FEATURE

Translated By DeepL

Shopping Addict 2025 July - Editor's Favorites - Part 2
Shopping Addict.

Shopping Addict 2025 July
~ Editor's Favorite ~ Part 2

Summer sales and the start of AW. It's the time of year when shopping is fun. The lineups on the sales floor are as hot as the daily heat. I can't help but shop. Whose fault is it? It's that! It's summer's fault!

Yosuke Ishii
Hiroshi Yamamoto
Shuhei Wakiyama
Seiya Kato
Yuri Sudo
Kazuki Sakaguchi
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  • Yosuke Ishii
  • Hiroshi Yamamoto
  • Shuhei Wakiyama
  • Seiya Kato
  • Yuri Sudo
  • Kazuki Sakaguchi
01 20
Yosuke Ishii

Fuji Rock.

This year, we participated in the annual Fuji Rock festival again. As usual, we spent three days relaxing, drinking, and watching live performances as we pleased. As many people have already talked about, Tatsuro Yamashita's live performance was just amazing. Personally, it was one of the best Fuji Rock stages of all time. I wonder when was the last time I saw the Green Stage so packed. It was spectacular.

HERILL.

Herrill's Chimayo Vest

Chimayo has an excellent feel against the skin.

The chimayo vest is a symbol of Native American style and one of the indispensable items for hard-american casual wear. The thick, hand-woven wool fabric with a chimayo pattern on the chest is a distinctive feature, but the vest created by Herrill's has an elegance that is not found in conventional chimayo vests. By replacing the material with a blend of cashmere and linen, the rough texture has been retained, but with a superior feel. In addition, the elimination of the chimayo pattern and the use of a single color, black, gives the vest a modern look. The fact that it still looks like a chimayo vest while eliminating all the features of a chimayo vest is a result of Herrill's sense of selection and balance. Of course I like the original chimayo vest, but if I, in my mid-40s, were to wear American casual now, I would prefer something as clean and relaxed as this. I think the material will blend in and become even better with wear.
¥143,000

western arrow
03-6434-0983

O.J. GLOBE SPECS OPTICAL Co.

Sunglasses by Old Joe Globespecs Optical Co.

A bridge line where individuality resides.

I buy new eyewear at the rate of about one or two pairs a year. Recently, I have been buying only slim metal frames with gold rims, but I wanted to buy celluloid frames with a strong statement for the first time in a while, so I picked up the "Old Joe" as shown here. Globe Specs Optical Co. I picked up a pair of celluloid frames from "Old Joe Globespecs Optical Co. The most distinctive feature of these frames is the edgy bridge line, which is made in reference to vintage French reading glasses with a single mountain style. It is a trivial detail, but when you put them on, they give you a very unique look. The temples are bi-colored, which is great for creating a different look when viewed from the side. They bring a pleasant sense of discomfort and individuality to summer fashion, which tends to be simple. I had a hard time deciding on the color, but I chose the black one in the foreground. After enjoying them as sunglasses for a while, I will change the lenses and use them as glasses in daily life.
52,800 each

Globe Specs Agent
03-5459-8326

outil

Uti Bag

A bag of curiosities that tickles the heart of vintage clothing lovers.

I like items that are a variation from the standard items. For example, I am struck by so-called "curiosities," such as Converse's one-star loafers and zipper toggles, or Champion's reverse weave W-face and moc neck mocs, which are also known as "rare pions. I am struck by so-called "curiosities," such as the "rare berths" like the Champion's reverse weave W-face and mock neck. At first glance, the photo shows an ordinary classic canvas tote, but to our surprise, it has two shoulder straps on the back side and can also be used as a backpack. In fact, this is a reissue of a model released in the 1980s by an American brand well-known for its canvas totes, but tweaked for the modern age by Uti. The fact that Uti focused on this rare item is what first impressed me, and more than anything, I think the cheap, cliched detailing is adorable.
¥46,200

western arrow
03-6434-0983

TOKYO SANDAL

Leather sandals by Tokyo Sandals

Rough and tough poking and prodding.

I hesitate to even put on socks when it is this hot. I can't stand that feeling of them clinging to my feet. So in summer, I want to be barefoot as much as possible, and sandals are the only way to win! I want to be barefoot as much as possible in the summer, and sandals are the only way to win! Among the many things I looked for, the ones that caught my attention were the "Tokyo Sandals" shown in the photo. They were inspired by the "onsen sandals" often seen in onsen (hot spring) resorts, and as the name implies, they can be worn in a casual and carefree manner. The open-toe design gives a sense of freedom. The design is extremely simple, but the construction and workmanship are meticulous. The upper and insole are designed to follow the three-dimensional lines of the foot, and the stitch-down manufacturing method allows all soles to be replaced. You can also enjoy the experience of changing the leather. Rough and tough hot spring sandals with the dependability of a boot. I have finally found the ideal sandal that I am looking for.
38,500 yen

The Boot Shop Online
thebootsshoponline.com

Hiroshi Yamamoto

Fuji Rock.

It's been a long time since I've been to Fuji Rock. However, I spent most of the day running around in the nearby mountains and went to the venue during the free time at night. I wonder if it would be possible to have a trail running race as one of the events of Fuji Rock. There are many attractive mountains nearby.

charbon

Charbon T-shirts and caps

Running wear as fashion.

In recent years, running brands have emerged one after another in countries around the world. From mode outfits to graphical designs, and even designs reminiscent of vintage clothing. It is no exaggeration to say that running wear that skillfully incorporates ongoing trends, which global sports brands have not been able to achieve, is a new trend in fashion. Charbon is one such brand that is growing rapidly here in Japan. The brand is characterized not only by its stylish designs, but also by its overwhelming focus on materials. The T-shirt we picked up this time is made of high-density recycled nylon jersey produced by an Italian fabric manufacturer. The high quality powder touch fabric with elasticity is at a level that makes it addictive to wear. The sporty detail work, such as the tailored neck and rounded tails, is also a nice touch. The brand's lineup includes a reflectorized anonymous logo, which is a favorite of Boku, as well as caps with the same logo. Check out this hot stock that is expected to make great strides in Japan and abroad in the future.
Cap ¥9,900, T-shirt ¥11,550

charbon
Instagram:@charbon_running

BAQLESS.

Backless earrings

A valuable collection connected by a relationship.

I rarely wear jewelry. They get in the way at work and are a pain to remove. Therefore, I personally don't see the need to wear them. The only thing I love to wear is a pair of earrings from Buckles. I was recommended these earrings by a friend, and I did as I was told and pierced my earlobes with them. I have been an uncle of pierced earrings for about two years now. COLLECTION" was designed by someone I have a connection with, whose name I can't reveal for various reasons. The streamlined, decorative look is a strong finish that is clearly different from the sophisticated existing lineup. I am not interested in accessories, but when a connection is made, it becomes meaningful. That is why this "WA COLLECTION" is a product worth wearing for me. I feel very good when I actually wear it.
¥19,800~

backless
baqless.com

one nova

One Nova Underwear

Silky to the touch.

What kind of underwear do you guys wear? Personally, I have been satisfied with fast fashion ones. They are inexpensive. However, I have a desire to try different kinds of underwear for my profession. I have tried everything from sports manufacturers, to long-established specialized manufacturers, to newcomers with pop designs, but I haven't been able to find the one I like best. Then, at the "Spring Tanuki Festival I found "One Nova" at the "Spring Tanuki Festival 2025. The material used is our original "nova wool®," which is a blend of merino wool and wood-derived modal. The material is "nova wool®," a blend of merino wool and wood-derived modal, and is soft to the touch, almost like silk. At the same time, it has antibacterial and deodorant functions and moderately regulates body temperature, making it comfortable to wear even in the hot summer months. The rich color variation, which is not too flashy but still makes a statement, is also attractive. Incidentally, when we asked the staff at the event, we found out that the person working on these products is the sister of a staff member who works at Totekoden. We were blessed with a good encounter.
(Left) [nova wool®] 3D Boxer Brief ¥4,850
(M-R) [nova wool®] Flat Boxer Brief ¥4,850

one nova
onenova.com

KEEN

Keen Trail Running Shoes

Finally, he entered the trek.

According to WWDJAPAN, trail running is in its "third boom. Having been involved in trail running for the past 10 years, I have never seen it flourish to the extent of a boom, so I have my doubts about the inciting headline, but I am happy to see trail running attracting attention in any way possible. In fact, collaborations with fashion brands are increasing, and sports and outdoor manufacturers are entering the market. Keen is the latest company to enter the trail running scene. The "SEEK" shoes feature an original foam that offers both high resilience and cushioning. The wide forefoot construction with a 6mm drop and 4mm high durability lugs on the outsole support natural running with excellent stability in any field. When you actually put your feet through them, they feel good the moment you put them on and are fun to run in, making them shoes for everyone. They are not competitive, but they are an ambitious work filled with Keen's unique philosophy. I have a feeling that these will sell well.
The correct print on the midsole is "QuantumFoamX".
¥26,400

"Kiing" (sound effect)
www.keenfootwear.jp

Shuhei Wakiyama

Fuji Rock.

It's been a long time since I was at Fuji Rock. I was outside all the time for the interview, and I didn't use sunscreen because I'm not good at using it, but I got sunburned and some of my skin is dry. I didn't get to see that many shows, but I was most looking forward to seeing Fred Again. I didn't get to see them live that much, but the show I was looking forward to the most, Fred Again.... I looked up when was the first time I went to Fuji Rock and found out it was in 2008.

WEWILL

Wee Will's Shirts

Adults are shirts.

Since I turned 35, I feel that T-shirts don't suit me anymore. I feel like I look dowdy, or something is missing.... This is just a feeling, but I have been wearing shirts more and more. This is just a feeling, but I am wearing shirts more and more often. I thought this twill shirt from "We Will" had a nice, rough feel to it. It is so oversized that your body swims in it, with only a few buttons, and the collar is a little loose. When you put it on, the natural wrinkled feel of the fabric combined with the natural wrinkling makes you feel very relaxed. The use of materials such as Tencel, cotton, and linen is also very comfortable. Wearing long sleeves in summer with your arms rolled up is also very chic.
¥46,200

weakwill
wewill.tokyo

Kiivu

Kiff's shorts

Japanese and Western shorts.

I wear shorts almost every day because my job allows it. Until recently, I used to choose only nylon, but recently I have been in the mood for cotton. The natural feel of cotton is soothing to the skin. It is also less sticky and stuffy like nylon. The Katsuragi shorts I found at Kif, which was started by a dyeing factory in Hiroshima, feature delicate graphics created with black ink pigment. This is achieved by using three printing plates to express the shading. The beautiful wide silhouette, combined with the biostone finish, creates a very nice atmosphere. While it is easy to choose plain, plain pants, these are just right for summer, when outfits tend to be dull.
Each ¥33,000

quiff
Instagram:@kiivu_official

ZAMST

Zamst insoles

First time ordering.

Wide width, high arches and feet tend to fall outward. This is a characteristic of my feet. I somehow felt that I tend to get tired easily. When I learned that Zamst, a well-known supporter, had custom-made insoles that could be completed in 10 minutes, I couldn't resist giving them a try. The process is simple: a 3D scan is taken to determine the characteristics of your feet, the insoles are shaped to fit the dynamic state of your feet, and then cut with scissors to fit the shape of your shoes. When I finally put them in my shoes, I felt more stability in landing and support that I had never felt before, and it was very easy. Although the insoles are designed for sports, I put them in my sneakers because I walk a lot on a regular basis. It is embarrassing that the print is peeling off due to use, but that's how much I use them. Check out the website for places that actually make them.
¥9,900〜

SIGMAX Japan
www.zamst-online.jp

BAUM

Baum's Body Fragrance

Summer omamori.

It is going to be another hot summer. And it looks like it will be a long one. The high temperatures and humidity will make the discomfort level go through the roof. I wanted to refresh myself as much as possible, which is why I introduced Baum's "Refreshing Body Cologne. The refreshing, slightly sweet fragrance will give you a moment of healing, but that's not all. The plant-derived cooling ingredient (menthol) gives a cooling sensation, while the naturally derived powder refreshes sticky skin. The fact that it spreads on the skin as easily as lotion is also great for summer. The editorial department is all men, and the air tends to be munchy because of that. I would like to use this to dive out of the stagnant air of the club room and into the forest where a stream flows, even if it is just to feel good.
90ml ¥4,400

baum
www.baumjapan.com

Seiya Kato

Fuji Rock Awards without permission.

I couldn't make it this year, so I was checking out the streaming feeds and posts on social media of people who had attended the event (seriously, good times...). I didn't get to see all the artists, but I personally loved Little Simz's fashion. They were on-trend, yet original. And the fact that they were wearing the uniforms of the Japanese national team was very cool.

adidas Originals

adidas Originals Track Jacket

The sense of hip-hop that overflows.

The "adidas Originals" track jacket is a classic that has been nicknamed the "Firebird" since it was first released in the 1980s and has spawned numerous stories. It is a masterpiece. This is the new "Firebird" model that has been released with much anticipation. It is made of smooth synthetic leather and has a hip-hop look and feel, and although it has a massive appearance, it is very light and supple. In addition, by placing the iconic three stripes on the sleeves in the same color, it has become a gem that is easy to wear on a daily basis. Incidentally, shorts made of the same material are also available, so if you have room in your wallet, be sure to get these as well.
30,800 yen

adidas Customer Service
03-6732-5461

SARCASTIC™.

Sacastic Striped T-Shirt

Elegant everyday wear that is not too casual.

Sacastic, which had been on hiatus for some time, is making a long-awaited comeback for this year's spring/summer season. We can't help but feature it. We have picked up two color border T-shirts from the revived "SACASTIC" that we want to add to our wardrobe right away. The concept of the brand is "elegant everyday wear that is not too casual," and its products, which crossover skating, surfing, dance music, and a variety of other cultures, are simple but with a lot of attention to detail. At the helm of the brand is Paul Takahashi, who has roots in LA. He is also widely known for his work on graphics for Stussy and others. He is one of the key figures in street culture. The shop offers a wide variety of sampling items that personally appeal to me, so if you are interested in these items, please visit the following website.Brand InstagramYou should check out the
¥16,500

Sampledelica
info@sampledelica.com

PROPS STORE

Easy Trousers at the Props Store

Addictive comfort.

Easy pants, regularly released by the "props store," are a great choice for hot days. It is a really "cool" piece in many ways. First and foremost is the material. The smooth and cool feel on the skin provides comfort even in extreme heat, and it dries quickly, so it's perfect. I love wearing these myself, especially when I ride my bicycle, and I find myself wanting to wear nothing but these (laughs). I also like the relaxed silhouette, so I don't feel any stress even when wearing them for long periods of time. This is the perfect summer solution. You won't regret buying them in bulk.
¥23,000

Props Store
Instagram:@propsstore

TANABIKU

Ayiyou Clouds Eyewear

One of the most coveted.

Japanese eyewear brand "Ayobikuku" offers timeless and fadeless "real eyewear". The brand has just made its debut in June, and we were personally curious about its design, The rivets have a haze pattern. This is a traditional pattern that has been used on kimonos for centuries, and the detail work is very impressive, showing respect for traditional Japanese culture. There are too many details to describe here, but you can clearly see that this product has been carefully finished without any compromise. To be honest, the price is too high for me to afford, but I would love to wear one someday. There are two other models in the lineup,Official site of the brandSee also.
¥165,000

Instagram:@tanabikueyewear

Yuri Sudo

It's a shirtless summer.

After this summer, I will finally enter my 30s. I have to rethink my fashion. Even in summer, I can't just wear T-shirts, shorts, and beeswax and feel like I'm on summer vacation in elementary school. That's why we wear shirts! Shirts are for adults, after all. With this in mind, I found these four shirts.

Marvine Pontiak Shirt Makers

Shirts by Marvin Pontiac Shirtmakers

Summer of the shirt guy.

I like to wear white shirts in the summer. And not a short-sleeved one, but a long-sleeved one. The reason is that I like the way the sleeves roll up while saying "It's hot, it's hot, it's hot," and the fabric is filled with wind. I also like the way Takeshi Kitano wears them when he is sweating. But I don't want to wear something that looks good like a salaryman. Marvin Pontiac Shirtmakers" is a company that caters to such selfishness. Shirtmakers" is the company that accepts such a selfish guy. This model is based on a vintage coverall that the designer owns, and the pockets and cankle stopper details are incorporated directly into it. However, it is not exactly the same. The tortoiseshell buttons and the beautiful curved collar are gimmicks that can only be expressed on a shirt foundation. It is also nice to be able to wear it alone as a shirt outerwear. If I were to go to the beach wearing this, I would want to hold Masao's hand instead of a gun. For those who don't know Masao, search for "Kikujiro's Summer.
¥44,000

Overriver
info@overriver.com

Pilgrim Surf+Supply

Pilgrim Surf + Supply shirt

A de-emphasis shirt.

A pajama shirt, he says, is "a shirt that has a relaxed, pajama-like feel, with an open collar design and piping. I've been hooked on the narrow world of pajama shirts ever since a senior member of the editorial department gave me a pair of vintage Levi's shirts, but surprisingly, I haven't been able to find anything with the right salinity. I've been hooked on the narrow world of vintage Levi's ever since one of our senior editors gave me a pair, but I've never been able to find anything that's a good match. I'm sorry, but Pilgrim! The two rows of buttons are cute, and the deep brown color is light thanks to the stripes. The body width and arm circumference are loose, but the shiny fabric keeps it from being too slouchy. I've been waiting for something like this. I feel like wearing it with chino shorts or 517. By the way, the brand does not claim this shirt to be a pajama shirt, so please don't be offended.
¥26,400

Pilgrim Surf + Supply
03-5459-1690
pilgrimsurfsupply.com

Caledoor

Caledor shirt

I like everything crispy.

At first glance, you may think this is a rough ombre check shirt, but pay attention to the material. It has a unique crisp and cool feeling. Its true identity is Panama cloth made of high-twisted cotton. This is an original material made with a rare machine, and it is woven slowly over a long period of time to prevent the threads from breaking, which is why this texture can be expressed. The design is based on a utility shirt, but with the details trimmed down and the pockets updated to be larger. Even if you are not a fan of old clothes, you may find it easy to wear if it is as rough as this. The yellow and green checks are also fresh and summery. I feel comfortable when I have a shirt like this in my closet.
¥46,200

caledore
caledoor.com

Gurank.

Grunk's shirt.

I like white shirts like this.

White shirts are a dime a dozen. Subtle sizing and details can make or break a white shirt. This one from Grunk is very much my favorite. There are a few gimmicks that will appeal to those who are familiar with vintage clothing. First is the triple stitching. This shirt is made at one of only a few shirt factories in Japan that handle triple stitching. The hem is finished with a "sky ring" technique, which is said to have been used in the olden days to improve productivity. While these vintage work shirts have their origins in this particular style, they also have a nice, modern feel to them. The body width is designed to be wider than the length of the shirt, and the material is softly processed to leave a slightly crinkled feel. This is why it can be worn without hesitation. You need a solid shirt for limited occasions, but you should also have a shirt like this for everyday use.
¥31,900

western arrow
03-6434-0983

Kazuki Sakaguchi

First race.

I participated in a treerun event held in Nozawa Onsen. With a distance of 37 km and an elevation gain of 2,200 meters, the course was quite tough for a beginner like me, but I finished without incident! I actually lived in Nozawa for two months this winter, so it was a new experience for me to run up and down the mountain on my own legs, whereas I used to ski up the mountain by gondola.

YAECA

Yayeka madras check shirt

Vitamin Madras.

I visited Chennai, South India in March this year. I was very satisfied with my trip, visiting the world's largest eco-village and tasting authentic meals, but there was one thing I left undone. That was to buy a madras check shirt. In Chennai, the birthplace of the madras check shirt, it is a standard style for men to wear with a loincloth skirt lungi. It is said to be cool and comfortable. The relaxed look was strangely cool and stuck in my mind. It was during this time that I came across a piece from Yaeka. The summery vitamin colors caught my eye, and when I put my arms through it, I found it to be very airy. No wonder. The fabric is hand-woven Kadi cotton by craftsmen in India. The coarseness of the fabric, which is unique to old-style weaving machines, is the best feature of this item, and it is breathable in any case. Of course, since it is 100% Indian cotton, it absorbs moisture and dries quickly. It feels smooth to the touch and is comfortable to wear even in the humid summer months. I want a lungi, and I want to go back to South India wearing this.
¥31,900

common house mosquito (Culex pipiens pallens)
www.yaeca.com

ONC MERINO

O.N.C. Merino T-shirt

A new summer favorite.

One of the most common problems during the summer is that your clothes stick to your skin due to perspiration. To alleviate that discomfort, I would like to propose the option of merino wool. When you hear the word "wool," you may think it is a winter material. But in fact, it is a functional material that is perfect for summer as well. Its greatest feature is its ability to regulate humidity. Merino wool has a high moisture absorption rate and allows internal perspiration to evaporate to the outside in the form of gas. In doing so, the vaporization heat removes the body's heat, making you feel cooler. This functionality has earned merino wool the nickname "natural air conditioner. ONC Merino" is making merino wool 100% T-shirts in order to spread the wonderfulness of merino wool. Until now, only long-sleeved T-shirts have been available, but the long-awaited short-sleeved version is now available! The lineup is available in a variety of 10 colors, ranging from subdued to pop. While simple, the color scheme and ringer-like neckline give the garment a strong sense of presence. The easy-care machine-washability is also attractive, despite being made of wool. These T-shirts are a new summer staple that you will want to have two or three in different colors.
Each ¥15,400

ONC Merino
onc-merino.com

Pg.

Peezy sandals

Tecky Sabo.

In July, I spent a lot of time wearing two new pairs of sandals, one for Fuji Rock and the other for correcting my body condition. I have become so accustomed to wearing sandals that I find it bothersome to tighten the laces when I put on other shoes. If possible, I would like to wear sandals every day during the summer. However, my two new pairs are sporty, and I have to choose where to wear them and what to wear. So I decided to buy a pair of sabo type sandals as they do not expose much skin and can be worn on any occasion. The standard type is a certain German brand, but they are too common with other people. So I turned my attention to "EMPTY" by Peezy. The best feature is the FREELOCK system. By turning the dial, the inner cord tightens to hold your foot in place, allowing you to walk stress-free without worrying about your heel snapping. When sitting for long periods of time, loosening the system is an excellent way to relax your feet. The dial not only adjusts the tightness, but also creates a somewhat techie look that works well as a design feature. The navy neoblend inner lining that peeks out from the side of the watch is a good accent. The way the color is added is just as good as you'd expect from Peezy. By the way, the pink color is also very cute.
¥23,100

playground
www.playgroundstore.jp

Goldwin

Goldwyn's wide pants

Summer Pitfalls.

Camping, festivals and hiking. Summer is the real season for outdoor fun. It feels great to be out in the open, and the beer you drink outside is exceptional! The only drawback is that it is easily affected by the temperature and weather. Preparation is essential in order to enjoy it to the fullest. One thing that is often neglected when preparing for the season is to take countermeasures against the cool morning and evening temperatures. It is often the case that you are fully prepared for the heat during the day but feel cold in the mornings and evenings. That is why I was looking for lightweight synthetic fiber pants that I could wear in the summer outdoor scene. I focused on outdoor brands for their functionality, but all I could find were slim-fitting pants that were designed to be comfortable on the legs. Then I found the "Wide Ankle Easy Pants" by Goldwyn. As the name suggests, the wide silhouette makes these pants suitable for town use. The ankle length is the original way to wear them, but if you want to wear them around town, we recommend going up one size and tucking in the hems. The material is 100% polyester, and its excellent breathability and quick-drying properties are also important points to consider when choosing these for summer.
¥26,400

Goldwin
www.goldwin-global.com/jp

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