Create opportunities for local artists.
Before getting into the main question of what the purpose of the Marshall Livehouse was, let's begin by asking what the music situation is like in Thailand.
In the 1990s, the huge RS Promotion label and the independent Bakery Music label were born, and a wide variety of genres such as R&B, club, and grunge music were brought into the country. Music" was born, and a wide variety of genres such as R&B, club, and grunge music were brought into the country.
In the 2000s, Thai pop music gradually became more sophisticated and foreign-oriented, while in the 2010s, thanks to YouTube and music download systems, the genres further diversified. New music such as post-rock, city pop, dream pop, and new soul began to reach some people.
Then in 2014, the birth of Fungjai, which functions as a streaming site and online magazine, attracted even more attention from abroad. The boom has also come back to life in Japan, with three Thai artists performing at the 2019 Summer Sonic.
So, while Thailand's music culture is slowly growing, what is the reality of where the music is coming from? Including such topics, we had a mini interview with Mr. Pan, the director of "Marshall We conducted a mini interview with Mr. Pan, the director of "Marshall Livehouse," about the particulars of "Marshall Livehouse," including such topics.
PROFILE
In 2017, he joined "Ash Asia" as Brand Manager and was soon appointed Regional Brand Manager, overseeing brand & marketing strategy for Thailand, Malaysia and Vietnam. His other activities include launching an independent record label and creating Bangkok's first vinyl collector community. Deeply rooted in the local music scene and with a will to continue supporting local talent, he has been a longtime supporter of the Thai music scene. Marshall is the founder of "Marshall Livehouse. Livehouse, where he is responsible for the music and culture department.
First of all, from your point of view, how do you feel about the changes in the Thai music industry over the past few years?
"Diversity" is the key word, and not only pop music but also other genres of music are becoming more diverse. Therefore, both producers and listeners tend to be exposed to a variety of music. It is an environment that is open to new things. That's why we hope to support artists from Thailand as well as Southwest Asia at this live house.
I heard that you are in charge of music and culture at Marshall Livehouse. I assume that you have researched live music venues around the world as well as those in Asia. What differentiates Marshall Livehouse from others?
Currently, there are many live music clubs in Bangkok, but most of them specialize in presenting shows. However, we were conscious of incorporating elements not found in other venues, such as rehearsal rooms and community spaces. So, rather than wanting to bring in famous musicians to put on a spectacular live show, we wanted to bring in local artists and have them perform in a "grassroots" setting. We want to be a place that opens the door for people who want to get on stage and become musicians by doing "grassroots" activities.
So your goal was to create a live music venue that would serve as a hub. What kind of sound do you think is ideal for a live music club?
In a normal live music club, the acoustics are set up with the audience in mind, but here the focus is on making the sound comfortable for the artists as well.
Local artists, after all, have not had the opportunity to perform in the best environment, but this is a world-class live music venue using "Marshall" equipment. We want our artists to be able to perform on world-class equipment, even if it is their first time on stage.
As you were building your live music venue, did you notice anything about Marshall's equipment or brand?
In creating this live music venue, I paid close attention to how the sound would be heard when the large "Marshall" equipment was installed, since this is a small venue. It is not good if it is too audible, and it is not good if it is too inaudible. In the process of searching for the best solution, we were convinced that Marshall's equipment was reliable.
Amplifiers are important for artists, and this is Marshall's greatest strength. Even if you have been creating music on a computer, I would like you to experience the raw sound of Marshall's equipment, and I would like you to have adventures while experimenting with the sound that can be created by this kind of operation.
Lastly, I know that you travel all over the world for your work, but what is the most impressive live music club you have visited?
There are so many, it's difficult to choose! (Laughs) But I was impressed by "The Old Blue Last" in London, which was built in the 1980s and has a very neat sound system, and although the box itself is very small, the sound is very good. It is a live music club where you don't just go, listen, and leave, but where some kind of communication takes place. I personally like live houses that create such a community, and "Marshall I hope "Marshall Livehouse" will be a chance to do that.
If you want to create a transient boom, you can just take something catchy in a way that anyone can understand. But that is not what Marshall is aiming for.
We place emphasis on making music accessible to both listeners and creators, and on backing up undiscovered talent so that it will not be buried. This will help musicians to freely express themselves in a rich environment, which in turn will help to raise the level of Thai music.
This is just the beginning. The future of Thai music has been entrusted to "Marshall Livehouse". Their journey begins here.
