PROFILE
Born in 1981, he joined Text Trading (now Foot Locker ATMOS Japan) in 2000. Currently, he is the creative director and senior men's director of ATMOS, overseeing the store's operations and buying.
01：New Balance ABZORB 2010
The birth of a new classic.
Huynh Nam: This issue features the "ABZORB" series by "New Balance". Let's start with the ABZORB 2010. What kind of model is it?
Kojima：This is a long-awaited new model that appeared this year. It is a classic design, but not nostalgic, and has the potential to become a "new standard. I am looking forward to seeing it as the successor to the "2002R," which has been popular for many years.
New Balance "ABZORB 2010" ¥22,000
Scheduled to launch in December 2025
*Atmos Exclusive Colors
New Balance "ABZORB 2010" each ¥22,000 The top color will be available on November 5, 2025
Huynem: What exactly do you mean by "new standard"?
Kojima: In addition to ABZORB in the midsole, an updated version of ABZORB SBS is installed in the heel for improved comfort.
Huynem: What about the upper?
Kojima: The construction is layered with premium materials, cleverly combining open mesh and nubuck for excellent breathability.
Huynam: This is going to be very popular. What is the reaction after its release?
Kojima: It has been very well received. Fans of the "2002R" are picking it up, saying, "I've been waiting for this." The price of 22,000 yen, including tax, seems reasonable for this quality.
