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Descente's new store in Sapporo! A model and a stylist go undercover and give an honest review.
DESCENTE in SAPPORO!

Descente's new store in Sapporo!
A model and a stylist, good friends, go undercover and give an honest review.

Descente, a well-known brand in Finam, opened its 16th store in Sapporo. Originally a ski brand, Descente has a strong affinity with the snowy island of Hokkaido. The store carries the brand's flagship "ALLTERRAIN" lineup, including "Mizusawa Down," as well as golf, ski, shoes, bags, and various other categories. For this issue, model Zhaoxuan Sun and stylist Junya Chino ventured out of the extremely hot Tokyo to navigate the new store. Watch out for the impromptu styling by Mr. Chino.

There are many other items of interest in the store!

Chino: I was interested in the "ZENCHIKEI VZ. The smoky, grayish-blue coloring caught my attention, and the details created in pursuit of functionality made it a great piece of clothing.

DESCENTE ALLTERRAIN 81)Hardshell jacket "ZENCHIKEI VZ." ¥88,000
3-layer shell jacket made of waterproof, breathable, windproof Dermizax®︎. The calculated pattern enhances comfort when worn, and this high-spec model can be used in a wide range of environments from outdoor activities to city wear.

Grandson: The front zipper is designed to release heat and moisture that tends to accumulate in clothes, and the three-dimensional yoke that does not restrict movement is also cool.

Chino: In terms of design, the technique of creating a three-dimensional effect with a simple pattern is indeed a masterpiece. There are only designs that are truly meaningful. I think that something that is created for a reason has strength.

Snow Trek GTX ¥39,600
The SNOW TREK GTX is inspired by the classic ski boot shape. The BOA®︎ fit system in the upper allows for easy and precise fit adjustment.

Grandson: These dial-type shoes are all over the place. It's convenient because the fit can be easily adjusted.

Chino: I like the gray color of this one too. It's cool to wear it with a single tone of black, but it's also nice and urban to wear it with a tone-on-tone gray coordinate, like Sun's today.

Grandson: Descente's items are all about color matching alone, aren't they?

DESCENTE Daypack 25 ¥24,200
This daypack uses CORDURA®︎ fabric with water repellency and salt shrink treatment for the main body, and offers ample storage capacity with six small pockets, a cushioned PC sleeve, and a bottle holder.

Grandson: This daypack has a nice grainy nylon texture!

Chino: It has a lot of small pockets inside and a large capacity as you can see. I also like the stoicism of the all-black color.

Grandson: I have nothing to complain about. It's just cool.

CHINO'S STYLING

[DESCENTE ALLTERRAIN] Insulated lightweight vest ¥44,000

The white jacket is layered as an inner layer to accentuate the delicate coloring of the down vest. Once the upper half of the body is on display, the rest of the body can be stoically put together with black items, but the superb silhouette of the pants will maintain a sophisticated atmosphere.

-Now, finally, what were your impressions of the store today?

Chino: As a store that offers all of the Descente brand's categories, it was indeed a spectacular sight to behold. The delicate coloring and minimalist design with no waste were wonderful, and I was reminded once again that this is a brand that does not choose who wears it, as it has the elegance of a maison brand, even when put together in a single tone.

Grandson: Just by wearing it, you look stylish.

Chino: I'd love to sneak into the stores with you again. Maybe we could go on a nationwide tour of DESCENTE stores (laughs).

Grandson: It's nice. I will come back to take a closer look in private.

INFORMATION

DESCENTE Hulic Square Sapporo

Address: 3-1-44 Kita Sanjo Nishi, Chuo-ku, Sapporo, Hokkaido
Phone: 011-522-6066

Customer Relations Office, Descente Japan K.K.

Phone: 0120-46-0310
DESCENTE brand official website

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