Content based on three values: functional value, emotional value, and future value.
-What initiatives are you most focused on in relation to this World Championships in Athletics?
Fukuda: Recently, ASICS has been working to improve the value of the brand experience. We often design content based on three values: functional value, which indicates the functionality and comfort of the product; emotional value, which is the feeling of empathy and empathy through the experience; and future value, which contributes to society.
ASICS METASPEED" will be held around the perimeter of the National Stadium at this year's World Championships in Athletics. EXPERIENCE" content is being offered on the perimeter of the National Stadium. Here, the history and evolution of the METASPEED series will be introduced, and visitors will be able to experience the lightness of the latest model, the METASPEED The content here introduces the history and evolution of the METASPEED series and allows visitors to actually experience the lightness of the newest model, the METASPEED RAY. Visitors can experience the functional value of the shoes, which incorporate technology from the ASICS Sports Engineering Laboratory, a proud ASICS company.
In the National Stadium, members of OneASICS were invited to join marathon runner Yuki Kawauchi, former Japanese table tennis player Yoshizumi Ishikawa, Japanese fencing player Misaki Emura, and wheelchair basketball player Renshi Toriumi in an event that transcended differences in language, experience, culture, and disability to connect the public with the "Move The "Move with athletes" event was held to connect people of the public with the baton, transcending differences in language, experience, culture, and disabilities. The event was held in conjunction with the "Move with athletes," a program to connect people with different languages, experiences, cultures, and disabilities.
This content is designed to help you think about future values such as the environment in which you will move your body in the future.
At the "ASICS METASPEED EXPERIENCE," visitors were able to see the history and evolution of the METASPEED series, as well as experience the lightness of the latest METASPEED RAY, the latest model of the METASPEED series, as well as the history and evolution of the METASPEED series.
