To a brand that can support not only performance, but also the ability to move comfortably as oneself at all times.
-Lately, ASICS has been successful in gaining support not only from the performance scene, but also from stylish users for its sports-style products. In relation to this, independent sports brands are emerging in many countries.
Fukuda: I believe this is due to the diversity of values and self-expression among users. ASICS is not only a brand for the performance scene, but also a brand that can support the ability to move comfortably in one's own way in everyday life.
We want to not only follow trends, but also continue to offer pioneering proposals while adding ASICS' unique strengths. This will differentiate us from independent sports brands.
-ASICS not only competes with such brands, but has also collaborated with Bandit Running, a running brand from Brooklyn, New York (not yet available in Japan), which is very popular among runners. Running, a running brand from Brooklyn, New York (not yet available in Japan), and is very popular among runners.
Fukuda: I believe that the functionality of ASICS is also appreciated in the collaborative models with such brands. Sports Style has also been involved in a number of collaborations, and I hope that we can communicate the philosophy underlying our brand and further expand business possibilities and development from there.
