PROFILE
Born in 1981, he joined Text Trading (now Foot Locker ATMOS Japan) in 2000. Currently, he is the creative director and senior men's director of ATMOS, overseeing the store's operations and buying.
01: NIKE AIR MAX 95 BIG BUBBLE SE
A tribute to Harajuku culture.
Huynh Nam: Let's start with Nike's Air Max 95.
Kojima: Yes. This is a special model that will be available only at "ATMOS" worldwide.
Nike "NIKE AIR MAX 95 BIG BUBBLE SE" ¥27,060
Huynem: The all-black leather upper reminds me of the "Total Max SC".
Kojima: In this work, we added reflective material to it and arranged it with yellow coloring.
Huynh Nam: The "95" is also famous as the model that became popular from Japan.
Kojima：To be precise, "Harajuku" was the center of it all: In the late 1990s, the neon-colored "95," which was not so well received overseas, became a big hit in Japan. Stores in Harajuku had long lines of customers, and there was such a frenzy that people were buying up inventory from all over the world.
Huynh Nam: Indeed. I remember Harajuku at that time.
Kojima: Look at the heel liner. It has "HRJK" embroidered on it.
Huynam: Really. You mean "HRJK = HARAJUKU"?
Kojima: Yes. It is a casual device, but one that makes those who know it grin. It is not a mere reissue, but a pair that reconstructs the culture of the time with today's sensibilities.
