PROFILE
Born in 1981, he joined Text Trading (now Foot Locker ATMOS Japan) in 2000. Currently, as Creative Director and Senior Director of Men's wear for ATMOS, he is involved in a wide range of activities from store management to buying and collaboration projects.
01: adidas Originals SUPERSTAR BOOT / SAMBA WINTERIZED
A masterpiece updated for winter.
Huynam: Now, the theme for the first renewal is "Black Sneakers".
Kojima: Looking at sales data by color for "atmos," black is by far No. 1. Especially in fall and winter, demand increases dramatically. Therefore, we picked up black sneakers that are useful during this season.
Huynh Nam: The first one is "adidas Originals". And this one?
Kojima: "Superstar Boots" and "Samba Winterized. Both models are autumn/winter versions of the standard.
adidas Originals left "SUPERSTAR BOOT" ¥20,900, right "SAMBA WINTERIZED" ¥20,900
Huynam: If you don't tell me, I may not realize it's "Superstar" or "Samba".
Kojima: Yes. I thought the design would appeal to people who don't like the "sneaker" look.
Huynem: What about the detail aspect?
Kojima: Boot-like sole in common. The three stripes on the "Samba" are accented with reflectors.
Huynem: There is an overall sense of quality.
Kojima: "Superstar" is premium nubuck and "Samba" is suede. It is mature and can be pulled together with mode.
Huynh Nam: That's good. But I feel that these items tend to get buried in stores.
Kojima: Exactly. I believe that the role of "atmos" is to communicate well, including background information.
