FEATURE | TIE UP

Translated By DeepL

No More PCs? With smartphones and Adobe, everyone is a creator.
Creativity for All

No More PCs? With smartphones and Adobe, everyone is a creator.

Adobe software is used by professionals in design, photography, and video. In the past, it was difficult for amateurs to use, and there were price hurdles, but those days are long gone. Now, mobile versions are available, and the software is designed for a wider audience. When you actually use the software, you will be surprised to see how much you can do with it. You will be surprised at what it can do. What I experienced at events held in Japan and in the US is that you can make anything on the couch. ⁉︎

  • Photo_Masayuki Nakaya (Japan Event)
  • Text_Keisuke Kimura
  • Edit_Shuhei Wakiyama

The future of creativity expands with mobile versions and AI.

What was also impressive at the event was that everyone was using their phones and actually trying out the mobile version. The younger generation doesn't want to use desktops. They want to create on their phones while relaxing on the couch," said Jason, mentioned above.

In fact, many of the most popular videos on TikTok, Instagram, and YouTube are created using only a smartphone. And there are no complicated controls.

Many people may ask, "Can you really do that with just a smartphone?" I'm sure there are a lot of people who are wondering, "Can you really do that with just a smartphone? Here is a short video I made using the mobile version of Photoshop, Firefly, and Premiere, based on material I shot in Okinawa the other day. Everything from shooting to production was done on mobile.

The most important thing is curiosity, all participants said. Again, don't be afraid to try new tools. Try out new tools without fear of failure. This is the first step for creators in the new era. This work is full of rough edges, but it is the result of a challenge. Please don't be offended.

You don't have to restrict yourself in any way. For example, if you start with Premiere Mobile and want to see it on a bigger screen or do more precise editing, you can send it to Premiere Desktop and work on it. It will expand as you grow. The first step is to take the first step," says Paul.

Now, speaking of new tools, there is also skepticism about AI. Everyone is worried that AI will take our jobs.

However, the world line where AI will disappear will never come. If this is the case, it may be more interesting to think about "what would happen if we made something with AI" instead of looking for "what AI can't make. If we use cooking as an analogy, it is not cheating to use a rice cooker or a buzz chopper.

Also, AI can create "a beautiful sunset photo," but it cannot create "the sunset I saw on my way home after a fight with a friend that day. In short, only human beings can put "meaning" and "stories" into their works. Therefore, I believe that creators of the future will not be "people who create well" but "people who create meaning" will become more important, and "what kind of background a person had in creating the work" will also become more important.

We may be living in a paradoxical and interesting era in which the advent of AI is causing us to reevaluate our human nature. In such an era, Adobe is seriously trying to realize the concept of "everyone is a creator. You don't need an expensive PC or specialized knowledge. All you need is a smartphone, your imagination, and a fearless heart.

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