Smart and free. A style of interaction through sports.
ONE CAN RUN HOUR" is a run event, but its main feature is that it is not only about running. Runners and non-runners alike enjoy the sports community, discussing run culture and fashion over a drink. At its core, ONE CAN RUN HOUR is a proposal for a new way to enjoy time after running.
After sweating it out on a run, we talk over our favorite drinks. And when you've finished your drink, you can quickly disperse. The grace and ease with which they do this is exactly the same as the “one-can” feeling you get from a can of beer at the end of a workday. BEAMS Sports' proposal of a smart and free style of interaction in the sports community was embodied in this event.
The beers prepared were craft beers from Kobe-based brewery . The original label, updated for this event, will be the symbol of the evening.
Drinks included beer and organic cold-pressed juice from COSMOS JUICE TOMIGAYA, which welcomed participants along with catering.
