A Milan-based brand makes its debut.
An essential part of any discussion of this event is the presence of the Milan, Italy-based running brand *WILD TEE*. This time, *WILD TEE* participated as a sponsor in a Japanese event for the first time; in addition to displaying its products at the venue, the event provided an opportunity for attendees to experience the brand’s unique aesthetic through the apparel worn by the runners.
"Wild Tea" is "Reconnect with your Founded in Milan in 2015 with “Nature” as its concept, the brand is known for products that combine high functionality—sufficient to satisfy even serious runners—with sophisticated, Italian-inspired graphic design.
The brand is also highly committed to sustainability and is a member of the environmental protection organization “1% For The Planet.” Drawing on the founder’s own experiences in grueling ultra-marathons, every product is tested under real-world conditions. It is this sense of balance between fashion, performance, and philosophy that strongly resonated with the philosophy of , leading to this collaboration.
