FEATURE | TIE UP

Translated By DeepL

For runners and non-runners alike. A one-night-only run event set up by BEAMS Sports.
BEAMS SPORTS featuring WILD TEE “ONE CAN RUN HOUR”.”

For runners and non-runners alike. A one-night-only run event set up by BEAMS Sports.

Running“ has transcended the boundaries of sports and has become an established part of culture alongside fashion and music. A new movement is emerging around the world as a means of facing cities and nature, connecting with others, and sharing style. In this context, BEAMS SPORTS, a sports culture provider, will hold a one-night-only run event, ”BEAMS SPORTS featuring WILD TEE "ONE CAN RUN HOUR"" on February 6, 2026, in Shinjuku, Tokyo. The event was held at WPÜ SHINJUKU in Shinjuku, Tokyo, on February 6, 2026. What did BEAMS SPORTS try to express through this event? We caught up with the entire event, as well as the atmosphere of the day.

The exhilaration shared through running.

The running team, formed specifically for the event, donned “Wild Tea” apparel and headed to the Nishi-Shinjuku area, lined with skyscrapers. Their progress was broadcast in real time on screens at the venue, allowing participants who weren’t running to enjoy watching the runners’ spirited performance as if they were there in person, drinks in hand.

We ran about 5 kilometers through the Nishi-Shinjuku area and crossed the finish line. Great job, everyone! So, let’s raise a glass to celebrate. Spontaneous applause broke out from the crowd, and the distance between the participants quickly melted away.

Here, the line between “running” and “not running” has no meaning. Simply by sharing the same time and space, running culture takes on a more relatable and accessible quality. It was a scene that truly embodied the spirit of an event where “both runners and non-runners can enjoy themselves.”

INFORMATION

BEAMS Sports

Official Site
Instagram

WILD TEE TOKYO POP UP STORE

Date: Thursday, February 26, 2026~Monday, March 2, 2026
Business hours: 11:00~19:00
Open from 11:00 to 17:00 on February 26 (Thu.) and March 2 (Mon.) only.
Address: 3-15-8 Jingumae, Shibuya-ku, Tokyo
Instagram:@wildtee
The event may be canceled without notice due to unforeseen circumstances, and the time schedule and content may be subject to change.