FEATURE

Translated By DeepL

What Happens When Juice=Juice's Yua Kudo and Ria Matsunaga Try On Men's Clothes? ~MORE! American Casual Outfits!~
Yume=Riai Meets AMEKAJI

What Happens When Juice=Juice's Yua Kudo and Ria Matsunaga Try On Men's Clothes? ~MORE! American Casual Outfits!~

We challenged Juice=Juice members Yua Kudo and Ria Matsunaga to create American casual outfits using men’s clothing. It was a true test of their self-styling skills. Don’t miss this must-see photo op featuring ”Yumeriai” as they pull off a radical image transformation that pushes the boundaries! From picking out their outfits to the post-shoot chat, we bring you every moment of their half-day in Harajuku.

  • Photo_Yuko Yasukawa
  • Text & Editit_Yosuke Ishii
  • Special Thanks_BEAMS

Juice=Juice and Tokyo Culture by BEAMS are teaming up!

T-shirt ¥6,820

Pouch: ¥2,200; Keychain: ¥1,540

"TOKYO CULTURE by BEAMS," a label launched by BEAMS—the store that served as the setting for the "Coordinate Challenge"—which curates and promotes art, design, and culture from Tokyo, has collaborated with Juice=Juice. The design unit “Raimu Raijin,” led by Seiichi Amaku, created the illustrations. In addition to the Juice=Juice logo, a total of 12 designs—each incorporating the initials and unique personalities of the 11 members—will be featured on T-shirts, pouches, and keychains. Orders will be accepted until Sunday, June 21. Check the “INFORMATION” section for more details on sales!

Kudo"My design motif is the common octopus! Be sure to get one and wear it to the concert!"

Matsunaga"From the stage, we can see the fans who come to our concerts much more clearly than you might think! We can see how you've dressed up—right down to your hair accessories. I'd be so happy if you wore this T-shirt, too!"

INFORMATION

Juice=Juice

Instagram:@juice_juice_official
YouTube:@Juice=Juice
Juice=Juice Official Website

Juice=Juice x TOKYO CULTUART by BEAMS

Order Period: June 10, 2026 (Wed) 12:30 - June 21, 2026 (Sun) 23:59
*Expected delivery in early August 2026.
Orders will be limited, and will be closed when the maximum order quantity is reached.
Place of sale:beams official online store

Related Articles# Halloween

See more