FEATURE | TIE UP

Translated By DeepL

Keiji Kaneko and Italy: A Look at the “Present” There, 25 Years Later. Part 2: Unfashion and Fashion.
Supported by Felisi

Keiji Kaneko and Italy: A Look at the Country “Today,” 25 Years Later.
Part 2: Unfashion and Fashion.

Just how much do we really know about Italy? While fashion and cuisine are familiar to us, we actually know surprisingly little about the culture that has flourished there, the daily lives of its people, and the moments that bring a smile to their faces. Speaking about this side of Italy, fashion director Keiji Kaneko says, “It’s the country I’m most interested in right now.” As the Japanese concept developer for the bag brand Felisi, let’s hear him talk at length about the “present” of Italy, which he visited for the first time in about 25 years. This is a five-part series. In Part 2, we’ll examine the differences in fashion culture between Japan and Italy as revealed through “Pitti Immagine Uomo (Pitti Immagine Uomo).”

The more often you have special occasions, the more you'll want to dress up even on ordinary days.

Unfashion and fashion. How will Ms. Kaneko’s shifting attitude toward “dressing up” manifest itself in the Japanese context? The conversation then turns to “dressing stylishly in Japan.”

—In an Instagram post after returning from PITTI, you wrote, “I want to think about ways to enjoy fashion and the environment surrounding it.” I definitely think that’s a thought-provoking topic.

Kaneko:In the fashion industry, all kinds of reception parties are held almost every week, but they’re really just for people within the industry, and I can’t help but sense a certain trend that suggests “it’s cooler not to care about being stylish.” That left me wondering where, exactly, I was supposed to dress up.

—That’s true. While there have been cases in the past where events were held to address such concerns, the reality is that they haven’t really caught on yet.

Kaneko:I think this is really important.

—It seems like it’s the little things that matter—like dressing up for a special occasion or having a meal at a nice restaurant.

Kaneko:I think some people have that habit, and if they do it more often, I think they’ll want to dress more stylishly in their everyday lives, too. Since this isn’t something that can be resolved right away, I’d like to keep thinking about it.

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