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FEATURE| In-depth comparison of Wrangler boa jackets that have been specially ordered by select stores.

nano/universe

The boa is pushed to the forefront in this winning outfit.

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The lunch coat shown in the photo is one of the most "aggressive" of the past special order items from "Nano Universe" and "Wrangler". The buyer, Yosuke Watanabe, also felt that the coat was an ambitious work that maximized the trend. The most important point is that we boldly brought the boa, which is usually placed on the back side, to the surface. It is a winning item for this season that has wiped out the 'nano-universe' character of the past. This item, which has already begun to be sold in stores, is selling well. The stock is decreasing considerably, and the response has been quite strong. I think this is a result of our emphasis on the Wrangler style and trendiness that we were conscious of with this item. It's also great for mixing with old clothes."

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The most distinctive feature is the use of boa on the surface, which is the biggest trend keyword of the season. Inspired by mouton and fleece jackets, the company dared to use boa on the entire surface. The combination of different materials gives a contrast by using denim for the pocket flaps, front placket, and cuffs. Also, the subtle use of concho buttons is not to be missed.

The popular model is sublimated with this season's unique silhouette.

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This special-order model, which was the result of researching the brand's roots anew, is a finished product that shows the buyer Mr. Watanabe's passion for the brand. This lunch coat is an American-style item that retains more of the Wrangler style. The corduroy is made with thicker ridges and retains its characteristic details, such as the large collar and "W" stitching on the pockets. He also says that he would like to convey his view of the world through the way he proposes wearing this item rather than through the product itself. We made this outerwear with an eye to creating a versatile outerwear that can be worn with everything from the European style that is typical of 'nano-universe' to the West Coast surf style. I think the elements of a standard item are that it can be worn by any person, and that it looks good without being overly cool.

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This is a thick-ribbed version of the corduroy material often seen in typical ranch coats. While faithfully maintaining the details that have been familiar to longtime fans, the beautiful silhouette of this item cannot be overlooked. In addition to the chic navy and seasonable camel colors, it is also available in indigo denim, a more American casual style.

STYLING IMAGE

Junichi Arai (Product Planning, Assistant Buyer)

171031_HYN-0005
171031_HYN-0034

(nano-universe) knit ¥8,300 + tax, pants ¥7,800 + tax, shoes ¥42,000 + tax (all at nano-universe Customer Service)

The outerwear has a strong statement, so I chose chic tones for the matching clothes. In this context, I tried to choose traditional items that also express the European taste that "Nano Universe" continues to embody. Therefore, we dared not to use items that represent American casual wear, but instead created a new styling proposal for the boa jacket by using turtleneck knits, easy slacks, and leather shoes.

171031_HYN-0045
171031_HYN-0058

Champion x Let It Ride top ¥6,500 + tax, Lee x Nano Universe pants ¥9,500 + tax (all at Nano Universe Customer Service)

This is a rough, relaxed Wrangler-style outfit with a relaxed, West Coast vibe. The voluminous boa inside provides excellent warmth, so this time of year you can spend a good amount of time with just a T-shirt and a cut and sewn shirt. Sweatshirts and sneakers are just right for the feet, too, instead of denim or chinos. I think it will give you a sense of masculinity without decoration, just like a surfer who loves the ocean and wears it over his everyday clothes without any fuss.

Nano Universe Customer Service
Phone: 0800-800-9921
store.nanouniverse.jp/jp

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