FEATURE | TIE UP

Translated By DeepL

The Fresh Service × Fuinam shooting coat has been updated and is back. We explore its functionality and comfort through four different scenarios.
FreshService® × HOUYHNHNM

The Fresh Service × Fuinam shooting coat has been updated and is back. We explore its functionality and comfort through four different scenarios.

“Based on the concept of ”uniforms for editors,” this collaborative series between Fuinam and has released a variety of items to date. This time, we’ve updated the popular item—commonly known as the ”Location Jacket”—which sold out immediately upon its 2023 release, and are re-releasing it as the “WEATHER SHIELD UTILITY SHOOTING COAT.” Designed with winter outdoor photo shoots in mind, this outerwear is packed with practical features—it’s a functional piece with plenty of pockets and excellent cold-weather protection—but it’s naturally perfect for everyday use as well. In this article, we’ll highlight its extensive features and capabilities through four different scenarios.

Rain or sweat—no problem. Since it’s all-weather, it expands your range of activities.

Thanks to the “WEATHER SHIELD” fabric used for the outer layer, you can rest easy even if you get caught in a sudden rain shower while out and about. Since it’s also breathable, it’s perfect for situations where you tend to sweat, such as when commuting by bike. Surprisingly, you often end up soaked more from your own sweat than from the rain, so breathability is key.

The front pocket features a large flap with a Velcro closure to keep rain out. The hem is hip-length so it won't rub against the saddle or tires when you're riding your bike.

The stand-up collar features a built-in hood, making it perfect for cold weather and inclement conditions. The hood can be tightened with a drawstring, so you can feel secure even when riding a bike or in strong winds.

The biggest update this time is the adoption of “WEATHER SHIELD,” a three-layer fabric with water-repellent properties, for the outer layer. This original fabric is used in lines such as “Fresh Tour Service”—which focuses on travel and mobility—within the collection, and its most notable feature is that it is lightweight and breathable while still being water-repellent.

Although it isn't completely waterproof and breathable, it can handle a little rain, so I don't have to carry an umbrella. That means even if the forecast calls for cloudy skies followed by rain, I can head out empty-handed.

Also, since no seam tape is used on the seams, there’s none of the stiffness or crinkly sound often found in rainwear, and it’s great that it feels just as comfortable as everyday clothing.

Another key feature is that, because the outer shell covers the inner pocket, items stored inside are less likely to get wet. The access panel features a water-resistant zipper, so you can rest assured that your gadgets—such as a portable battery—will stay dry.

INFORMATION

FreshService® × HOUYHNHNM WEATHER SHIELD UTILITY SHOOTING COAT

Release Schedule:
On Friday, October 9, from 12:00 p.m., available for purchase at the SHOP inside Commune H. *Online sales are available exclusively on Fuinam.
October 10 (Sat) General sales begin *In-store sales only*
October 10 (Sat) General sales begin *In-store sales only*

Stores handled:

FreshService headquarters

Address: Jingumae Fashion Building 1F, 2-6-7 Jingumae, Shibuya-ku, Tokyo
Phone: 03-5775-4755
Instagram:@freshservice_headquarters

FreshService NAGOYA

Address: 3-1-65 Osu, Naka-ku, Nagoya City, Aichi Prefecture
Phone: 052-265-9517
Instagram:@freshservice_nagoya

FreshService KYOTO

Address: 529-1 Higashiogai-cho, Takoyakushi-sagaru, Shinkyogoku-dori, Nakagyo-ku, Kyoto-shi, Kyoto
Phone: 075-212-0228
Instagram:@freshservice_kyoto

FreshService OSAKA

Address: 1F, 2-6-15 Hakuro-cho, Chuo-ku, Osaka City, Osaka Prefecture
Phone: 06-6251-8008
Instagram:@freshservice_osaka

FreshService SENDAI

Address: 1st Floor, Urban Bridge Building, 2-9-7 Chuo, Aoba Ward, Sendai City, Miyagi Prefecture
Phone: 022-200-2448
Instagram:@freshservice_sendai

MaW

Address: 1F, ALPHA2-5, 31 Minami 2-jo Nishi 5-chome, Chuo-ku, Sapporo, Hokkaido
Phone: 011-271-0505
Instagram:@maw_sapporo

orive

Address: 2F Maekawa Building, 2-3-8 Junka, Fukui City, Fukui Prefecture
Phone: 0776-97-6291
Instagram:@orive_fw

mark

Address: 2-4-18 Dojomonzen, Yamaguchi City, Yamaguchi Prefecture, Suenaga Building, 1st–2nd–3rd Floors
Phone: 083-976-6788
Instagram:@mark.yamaguchi

factory

Address: 2-5-4 Imaizumi, Chuo-ku, Fukuoka-shi, Fukuoka
Phone: 092-714-7757
Instagram:@factory_fukuoka

MEMPHIS

Address: 8-21 Kamidori-cho, Chuo-ku, Kumamoto City, Kumamoto Prefecture, PARK SIDE APARTMENT 1-2
Phone: 096-352-0741
Instagram:@memphis_kumamoto