FEATURE | TIE UP

Translated By DeepL

The Fresh Service × Fuinam shooting coat has been updated and is back. We explore its functionality and comfort through four different scenarios.
FreshService® × HOUYHNHNM

The Fresh Service × Fuinam shooting coat has been updated and is back. We explore its functionality and comfort through four different scenarios.

“Based on the concept of ”uniforms for editors,” this collaborative series between Fuinam and has released a variety of items to date. This time, we’ve updated the popular item—commonly known as the ”Location Jacket”—which sold out immediately upon its 2023 release, and are re-releasing it as the “WEATHER SHIELD UTILITY SHOOTING COAT.” Designed with winter outdoor photo shoots in mind, this outerwear is packed with practical features—it’s a functional piece with plenty of pockets and excellent cold-weather protection—but it’s naturally perfect for everyday use as well. In this article, we’ll highlight its extensive features and capabilities through four different scenarios.

It's just like a four-dimensional pocket. Enjoy walking around town hands-free, even when you're loaded down with stuff.

The front features a large flap pocket with a Velcro closure. It’s spacious enough to easily hold an A4-size binder, and thanks to its generous gusset, you can toss in everything from your wallet, cell phone, and tablet to a notepad and even hobby gear like a camera. It’s as convenient as having two small tote bags attached to the jacket.

Just unzip it to instantly access the hidden pocket. It’s great for sorting and organizing your belongings—perhaps it’s easiest to think of it as a suitcase organizer? Unlike typical inner pockets, you don’t have to unbutton your coat to reach it, so you won’t get cold when taking out your belongings—which is a nice bonus.

Just like fishing vests and hunting jackets packed with pockets, functional clothing has a charm that continues to appeal to us no matter how old we get. Above all, I want you to experience the joy of walking through the city with your hands free—all while carrying along all your favorite belongings, just like Doraemon pulling secret gadgets out of his four-dimensional pocket.

For example, if you have a paperback novel that you’d usually give up on carrying around, you’ll be able to relax in a coffee shop you’re visiting for the first time as if it were an extension of your own study. Even that camera you stopped carrying because it was a hassle to lug around—with this coat, you’ll find yourself wanting to whip it out and snap a quick photo. You’ll want to keep a brand-new bandana on hand—separate from the one you use yourself—just in case a model breaks a sweat or a girl starts crying.

If you head out into the city that way—thoroughly prepared and with everything in order—even if your wish to fly freely through the sky hasn’t come true yet, you’ll probably feel freer than usual.

INFORMATION

FreshService® × HOUYHNHNM WEATHER SHIELD UTILITY SHOOTING COAT

Release Schedule:
On Friday, October 9, from 12:00 p.m., available for purchase at the SHOP inside Commune H. *Online sales are available exclusively on Fuinam.
October 10 (Sat) General sales begin *In-store sales only*
October 10 (Sat) General sales begin *In-store sales only*

Stores handled:

FreshService headquarters

Address: Jingumae Fashion Building 1F, 2-6-7 Jingumae, Shibuya-ku, Tokyo
Phone: 03-5775-4755
Instagram:@freshservice_headquarters

FreshService NAGOYA

Address: 3-1-65 Osu, Naka-ku, Nagoya City, Aichi Prefecture
Phone: 052-265-9517
Instagram:@freshservice_nagoya

FreshService KYOTO

Address: 529-1 Higashiogai-cho, Takoyakushi-sagaru, Shinkyogoku-dori, Nakagyo-ku, Kyoto-shi, Kyoto
Phone: 075-212-0228
Instagram:@freshservice_kyoto

FreshService OSAKA

Address: 1F, 2-6-15 Hakuro-cho, Chuo-ku, Osaka City, Osaka Prefecture
Phone: 06-6251-8008
Instagram:@freshservice_osaka

FreshService SENDAI

Address: 1st Floor, Urban Bridge Building, 2-9-7 Chuo, Aoba Ward, Sendai City, Miyagi Prefecture
Phone: 022-200-2448
Instagram:@freshservice_sendai

MaW

Address: 1F, ALPHA2-5, 31 Minami 2-jo Nishi 5-chome, Chuo-ku, Sapporo, Hokkaido
Phone: 011-271-0505
Instagram:@maw_sapporo

orive

Address: 2F Maekawa Building, 2-3-8 Junka, Fukui City, Fukui Prefecture
Phone: 0776-97-6291
Instagram:@orive_fw

mark

Address: 2-4-18 Dojomonzen, Yamaguchi City, Yamaguchi Prefecture, Suenaga Building, 1st–2nd–3rd Floors
Phone: 083-976-6788
Instagram:@mark.yamaguchi

factory

Address: 2-5-4 Imaizumi, Chuo-ku, Fukuoka-shi, Fukuoka
Phone: 092-714-7757
Instagram:@factory_fukuoka

MEMPHIS

Address: 8-21 Kamidori-cho, Chuo-ku, Kumamoto City, Kumamoto Prefecture, PARK SIDE APARTMENT 1-2
Phone: 096-352-0741
Instagram:@memphis_kumamoto