FEATURE | TIE UP

Translated By DeepL

The Fresh Service × Fuinam shooting coat has been updated and is back. We explore its functionality and comfort through four different scenarios.
FreshService® × HOUYHNHNM

The Fresh Service × Fuinam shooting coat has been updated and is back. We explore its functionality and comfort through four different scenarios.

“Based on the concept of ”uniforms for editors,” this collaborative series between Fuinam and has released a variety of items to date. This time, we’ve updated the popular item—commonly known as the ”Location Jacket”—which sold out immediately upon its 2023 release, and are re-releasing it as the “WEATHER SHIELD UTILITY SHOOTING COAT.” Designed with winter outdoor photo shoots in mind, this outerwear is packed with practical features—it’s a functional piece with plenty of pockets and excellent cold-weather protection—but it’s naturally perfect for everyday use as well. In this article, we’ll highlight its extensive features and capabilities through four different scenarios.

Functionality hidden within. Seamlessly bridging work and leisure.

Even though it has pockets comparable to those found on military wear or fishing vests, you wouldn’t know it just by looking at it, so it should work well for business casual wear during office hours. Since the body length is on the longer side, it also looks great when paired with a jacket.

It’s lightweight and easy to move in, and even when you fill the pockets with plenty of items, the weight is distributed evenly across the entire coat, so you don’t have to worry about stiff shoulders. Whether you’re visiting trade shows or meeting with clients, you’ll be able to stay active all day without getting tired.

The silhouette is roomy enough to layer a low-gauge sweater underneath, so you don't have to worry about the underarms feeling tight even when wearing a suit underneath.

There’s another reason why I chose to place the pockets on the inside of the outer shell rather than on the outside—besides protection from the rain. While gear-style clothing with lots of pockets looks cool, the clothes themselves are so eye-catching that the situations in which you can wear them are limited.

I figured that if it looked simple from the outside, it would be suitable not only for freelancers and creative professionals, but also for wearing to the office during work hours in workplaces where business casual is allowed.

With a length that pairs well with a jacket, a relaxed silhouette—a staple in today’s dresses—and a simple design, even the military-style olive color doesn’t stand out too much and blends seamlessly with a suit.

INFORMATION

FreshService® × HOUYHNHNM WEATHER SHIELD UTILITY SHOOTING COAT

Release Schedule:
On Friday, October 9, from 12:00 p.m., available for purchase at the SHOP inside Commune H. *Online sales are available exclusively on Fuinam.
October 10 (Sat) General sales begin *In-store sales only*
October 10 (Sat) General sales begin *In-store sales only*

Stores handled:

FreshService headquarters

Address: Jingumae Fashion Building 1F, 2-6-7 Jingumae, Shibuya-ku, Tokyo
Phone: 03-5775-4755
Instagram:@freshservice_headquarters

FreshService NAGOYA

Address: 3-1-65 Osu, Naka-ku, Nagoya City, Aichi Prefecture
Phone: 052-265-9517
Instagram:@freshservice_nagoya

FreshService KYOTO

Address: 529-1 Higashiogai-cho, Takoyakushi-sagaru, Shinkyogoku-dori, Nakagyo-ku, Kyoto-shi, Kyoto
Phone: 075-212-0228
Instagram:@freshservice_kyoto

FreshService OSAKA

Address: 1F, 2-6-15 Hakuro-cho, Chuo-ku, Osaka City, Osaka Prefecture
Phone: 06-6251-8008
Instagram:@freshservice_osaka

FreshService SENDAI

Address: 1st Floor, Urban Bridge Building, 2-9-7 Chuo, Aoba Ward, Sendai City, Miyagi Prefecture
Phone: 022-200-2448
Instagram:@freshservice_sendai

MaW

Address: 1F, ALPHA2-5, 31 Minami 2-jo Nishi 5-chome, Chuo-ku, Sapporo, Hokkaido
Phone: 011-271-0505
Instagram:@maw_sapporo

orive

Address: 2F Maekawa Building, 2-3-8 Junka, Fukui City, Fukui Prefecture
Phone: 0776-97-6291
Instagram:@orive_fw

mark

Address: 2-4-18 Dojomonzen, Yamaguchi City, Yamaguchi Prefecture, Suenaga Building, 1st–2nd–3rd Floors
Phone: 083-976-6788
Instagram:@mark.yamaguchi

factory

Address: 2-5-4 Imaizumi, Chuo-ku, Fukuoka-shi, Fukuoka
Phone: 092-714-7757
Instagram:@factory_fukuoka

MEMPHIS

Address: 8-21 Kamidori-cho, Chuo-ku, Kumamoto City, Kumamoto Prefecture, PARK SIDE APARTMENT 1-2
Phone: 096-352-0741
Instagram:@memphis_kumamoto