FEATURE | TIE UP

Translated By DeepL

The Fresh Service × Fuinam shooting coat has been updated and is back. We explore its functionality and comfort through four different scenarios.
FreshService® × HOUYHNHNM

The Fresh Service × Fuinam shooting coat has been updated and is back. We explore its functionality and comfort through four different scenarios.

“Based on the concept of ”uniforms for editors,” this collaborative series between Fuinam and has released a variety of items to date. This time, we’ve updated the popular item—commonly known as the ”Location Jacket”—which sold out immediately upon its 2023 release, and are re-releasing it as the “WEATHER SHIELD UTILITY SHOOTING COAT.” Designed with winter outdoor photo shoots in mind, this outerwear is packed with practical features—it’s a functional piece with plenty of pockets and excellent cold-weather protection—but it’s naturally perfect for everyday use as well. In this article, we’ll highlight its extensive features and capabilities through four different scenarios.

The shooting coat has been updated with a water-repellent, lightweight fabric!

Any editor knows firsthand how the cold can affect performance during winter location shoots. That’s why seasoned editors—especially those with years of experience—have their own strategies for winter shoots, such as wearing long down coats with excellent insulation or layering thermal underwear and sticking on plenty of hand warmers. However, puffy down coats can restrict movement, and thermal underwear can be a hassle to put on and take off—each approach has its pros and cons.

So, I decided, “Since we’re doing this anyway, let’s create the definitive winter outerwear piece that’s truly practical,” and in collaboration with our longtime partner, , we created this “UTILITY SHOOTING COAT.”

While the previous model used a twill fabric made with CORDURA® yarn, this time we’ve updated the design to be more practical for everyday urban use by adopting “WEATHER SHIELD,” a lightweight, three-layer fabric with excellent water-repellency, for the shell.

Since I often have to wear it for long periods during location shoots, how lightweight it is actually matters more than you might think when choosing a long outerwear piece. After all, a coat that’s warm but makes your shoulders stiff will leave you feeling completely different levels of fatigue by the end of a shoot. Of course, this one is also padded, so it offers excellent warmth while remaining ultra-lightweight.

WEATHER SHIELD UTILITY SHOOTING COAT (NAVY) ¥57,200
Size range: S, M, L

WEATHER SHIELD UTILITY SHOOTING COAT (KHAKI) ¥57,200
Size range: S, M, L

Available in two colors: navy and olive. By striking the right balance between military and outdoor elements while maintaining a simple design, this piece can be worn in any situation. With its relaxed, wide silhouette and a length that fully covers the hips, it pairs well with any top and offers endless styling possibilities.

In addition, to accommodate the water-repellent shell, we have omitted the muff pocket that was previously located above the front pocket.

And here’s the standout feature, billed as the “uniform for editors.” When you open the vertical waterproof zipper on the front, a total of nine hidden pockets—both large and small—are revealed!

What’s more, the mesh pocket with a drawstring can hold relatively large items like 500-milliliter bottles and books, while the tall, vertical pocket is perfect for pens and charging cables, and the zippered pocket is ideal for loose change, tickets, and passports—making it easy to organize your belongings according to your needs. The size and placement of these features have been revised from the previous model to make it even more user-friendly.

INFORMATION

FreshService® × HOUYHNHNM WEATHER SHIELD UTILITY SHOOTING COAT

Release Schedule:
On Friday, October 9, from 12:00 p.m., available for purchase at the SHOP inside Commune H. *Online sales are available exclusively on Fuinam.
October 10 (Sat) General sales begin *In-store sales only*
October 10 (Sat) General sales begin *In-store sales only*

Stores handled:

FreshService headquarters

Address: Jingumae Fashion Building 1F, 2-6-7 Jingumae, Shibuya-ku, Tokyo
Phone: 03-5775-4755
Instagram:@freshservice_headquarters

FreshService NAGOYA

Address: 3-1-65 Osu, Naka-ku, Nagoya City, Aichi Prefecture
Phone: 052-265-9517
Instagram:@freshservice_nagoya

FreshService KYOTO

Address: 529-1 Higashiogai-cho, Takoyakushi-sagaru, Shinkyogoku-dori, Nakagyo-ku, Kyoto-shi, Kyoto
Phone: 075-212-0228
Instagram:@freshservice_kyoto

FreshService OSAKA

Address: 1F, 2-6-15 Hakuro-cho, Chuo-ku, Osaka City, Osaka Prefecture
Phone: 06-6251-8008
Instagram:@freshservice_osaka

FreshService SENDAI

Address: 1st Floor, Urban Bridge Building, 2-9-7 Chuo, Aoba Ward, Sendai City, Miyagi Prefecture
Phone: 022-200-2448
Instagram:@freshservice_sendai

MaW

Address: 1F, ALPHA2-5, 31 Minami 2-jo Nishi 5-chome, Chuo-ku, Sapporo, Hokkaido
Phone: 011-271-0505
Instagram:@maw_sapporo

orive

Address: 2F Maekawa Building, 2-3-8 Junka, Fukui City, Fukui Prefecture
Phone: 0776-97-6291
Instagram:@orive_fw

mark

Address: 2-4-18 Dojomonzen, Yamaguchi City, Yamaguchi Prefecture, Suenaga Building, 1st–2nd–3rd Floors
Phone: 083-976-6788
Instagram:@mark.yamaguchi

factory

Address: 2-5-4 Imaizumi, Chuo-ku, Fukuoka-shi, Fukuoka
Phone: 092-714-7757
Instagram:@factory_fukuoka

MEMPHIS

Address: 8-21 Kamidori-cho, Chuo-ku, Kumamoto City, Kumamoto Prefecture, PARK SIDE APARTMENT 1-2
Phone: 096-352-0741
Instagram:@memphis_kumamoto