FEATURE | TIE UP

Translated By DeepL

The Fresh Service × Fuinam shooting coat has been updated and is back. We explore its functionality and comfort through four different scenarios.
FreshService® × HOUYHNHNM

The Fresh Service × Fuinam shooting coat has been updated and is back. We explore its functionality and comfort through four different scenarios.

“Based on the concept of ”uniforms for editors,” this collaborative series between Fuinam and has released a variety of items to date. This time, we’ve updated the popular item—commonly known as the ”Location Jacket”—which sold out immediately upon its 2023 release, and are re-releasing it as the “WEATHER SHIELD UTILITY SHOOTING COAT.” Designed with winter outdoor photo shoots in mind, this outerwear is packed with practical features—it’s a functional piece with plenty of pockets and excellent cold-weather protection—but it’s naturally perfect for everyday use as well. In this article, we’ll highlight its extensive features and capabilities through four different scenarios.

Start camping hands-free with “wearable gear” you can count on out in the field.

Since this outerwear was originally designed for on-location shoots, it’s perfect for outdoor activities like camping. With its all-weather, windproof shell and insulated lining, you’ll stay warm even while camping in the fall and winter.

You can stow camping gear like small LED lanterns and cutlery in the pockets, while the large mesh pocket at the bottom has room for a water bottle. Since it’s easy to lose track of where you put your gear once the night wears on, it’s best to keep your gear close at hand as much as possible.

If you zip it all the way up, the stand-up collar will cover your neck securely, providing excellent protection against the cold. The cuffs also feature Velcro closures that can be tightened snugly to keep out rain and wind.

Since the “UTILITY SHOOTING COAT” was originally designed as outerwear for on-location shoots, it’s naturally the perfect choice for outdoor activities, including camping.

Made from an all-weather shell that offers excellent protection against the cold, it features a stowable hood and plenty of pockets. As you relax by the warmth and light of a campfire, the dark rum in the flask tucked into the inner pocket will warm you from the inside out. Whether you’re listening to songs you’ve copied onto cassette tapes on your Walkman—which you keep in your chest pocket—or using other gear you keep close at hand, even when you’ve had a little too much to drink, you won’t end up wondering, “Wait, where did that go?” as you lose track of your belongings in the dark.

The more experienced you become at camping and the outdoors, the more you tend to carefully select the quantity and size of your gear until you end up heading out with just the bare essentials. But is it too much of a stretch to say that, eventually, you might even be able to spend the night with nothing but the gear that fits inside your coat?

INFORMATION

FreshService® × HOUYHNHNM WEATHER SHIELD UTILITY SHOOTING COAT

Release Schedule:
On Friday, October 9, from 12:00 p.m., available for purchase at the SHOP inside Commune H. *Online sales are available exclusively on Fuinam.
October 10 (Sat) General sales begin *In-store sales only*
October 10 (Sat) General sales begin *In-store sales only*

Stores handled:

FreshService headquarters

Address: Jingumae Fashion Building 1F, 2-6-7 Jingumae, Shibuya-ku, Tokyo
Phone: 03-5775-4755
Instagram:@freshservice_headquarters

FreshService NAGOYA

Address: 3-1-65 Osu, Naka-ku, Nagoya City, Aichi Prefecture
Phone: 052-265-9517
Instagram:@freshservice_nagoya

FreshService KYOTO

Address: 529-1 Higashiogai-cho, Takoyakushi-sagaru, Shinkyogoku-dori, Nakagyo-ku, Kyoto-shi, Kyoto
Phone: 075-212-0228
Instagram:@freshservice_kyoto

FreshService OSAKA

Address: 1F, 2-6-15 Hakuro-cho, Chuo-ku, Osaka City, Osaka Prefecture
Phone: 06-6251-8008
Instagram:@freshservice_osaka

FreshService SENDAI

Address: 1st Floor, Urban Bridge Building, 2-9-7 Chuo, Aoba Ward, Sendai City, Miyagi Prefecture
Phone: 022-200-2448
Instagram:@freshservice_sendai

MaW

Address: 1F, ALPHA2-5, 31 Minami 2-jo Nishi 5-chome, Chuo-ku, Sapporo, Hokkaido
Phone: 011-271-0505
Instagram:@maw_sapporo

orive

Address: 2F Maekawa Building, 2-3-8 Junka, Fukui City, Fukui Prefecture
Phone: 0776-97-6291
Instagram:@orive_fw

mark

Address: 2-4-18 Dojomonzen, Yamaguchi City, Yamaguchi Prefecture, Suenaga Building, 1st–2nd–3rd Floors
Phone: 083-976-6788
Instagram:@mark.yamaguchi

factory

Address: 2-5-4 Imaizumi, Chuo-ku, Fukuoka-shi, Fukuoka
Phone: 092-714-7757
Instagram:@factory_fukuoka

MEMPHIS

Address: 8-21 Kamidori-cho, Chuo-ku, Kumamoto City, Kumamoto Prefecture, PARK SIDE APARTMENT 1-2
Phone: 096-352-0741
Instagram:@memphis_kumamoto