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Stylist Daisuke Araki talks about the brand's perspective .

Daisuke Araki / Stylist

Born in Gunma , 1976. After graduating from Bunka Fashion College, she studied under stylist Takashi Kumagai, and became independent in 2001, styling for magazines, advertisements, and artists, as well as brand looks and catalogs.

Mr. Araki, a stylist who was exhibiting his personal items, was the general manager of this event. Mr. Araki also styled the brand's visuals for Japan. So, what was your impression of "TEIKEN EVERYTHING" and what kind of visuals did you decide to create? We also talked to Mr. Araki about this event.

What was your first impression of "TEIKEN EVERYTHING" when you saw it for the first time?

Araki:. I took a quick look at it and thought, "The atmosphere is really nice. It was sophisticated without any unnecessary decoration, and the quality looked good, so my first thought was that it would be useful. . Then, when I heard the price, I was even more surprised (laughs). I was really surprised that all the items were priced around 10,000 yen. I thought, "That's too affordable! I thought.

He said the appeal of the place is that the quality and the price are unbalanced in a good way.

Araki:Yes , I think you're right. I mean, you don't have to decide between a backpack or a tote . The price is such that you could buy either one.

This year's event had a street-style atmosphere throughout the venue. What did you have in mind when you took this approach?

Araki:The items at TEIKEN EVERYTHING are made by two designers who are influential in the Canadian street scene. . They are DJs and run a sneaker store. . So we built the space with the idea of conveying their backbone.

The many Coach jackets and bags on display in the center of the store were impressive.

Araki:Coach jackets are truly a street item, and since they are also a trendy item, I immediately thought of this idea. However, it was hard to gather so many items...

Yes, there are some of Mr. Araki's personal belongings?

Araki:. Yes, there are. The green one is from Engineered Garments x Beams, the tweed one is from Mentenant, the black nylon one is from Human Made, and the burgundy coach jacket is from Filsaville.

Engineered Garments x Beams. Mr. Araki's personal belongings.

. Mr. Araki's personal belongings.

. Human Made". Mr. Araki's personal effects.

Filsaville". Mr. Araki's personal belongings.

. Also, the personal belongings displayed at the entrance were unique.

Araki:We approached creators who are mature, yet have a streetwise sense of humor, and asked them to actually use the bags. Then we asked them, "What would you put in this bag? and asked them what they would put in the bag.

. I can feel the individuality of each of you.

Araki:Everyone has interesting things (laughs).

Personal effects of Mr. Taro Hirano .

Personal property of barista Hiroshi Sawada .

. personal property of Mr. Rintaro Wajima of "FRANK 151".

What did you feel when you actually used the products on display?

Araki:It was really easy to use, there was no stress . . there is no "I wish there was a pocket here," or any such hassle. Rather, it has the necessary functions in the right places to suit the lifestyles of modern people. The functions are thoroughly thought out from the user's point of view. I think it would be more aptly described as "itchy to get to where you want to go. That's why it fits into our daily lives so easily and naturally. TEIKEN EVERYTHING" items support the individuality of the user.

Designed for everyone, from street kids to gentleman adults.

What was the concept behind the visuals you created for the Japanese launch?

Araki:The fact that the item respects the user's individuality means that it can be owned by any person. I think the design is also appealing because it can approach a wide range of people, from young kids who are actually on the street to adults who are dressed nicely. . That is why I cast four models who disregarded race and age, and styled them to coordinate in a way that would bring out their individuality.

The photographer is Taro Hirano, who recently published a photo book titled "Los Angeles Car Club," and the art director is Shohei Yoshida, who is involved in art direction for a variety of publications. What is your intention behind this staff composition?

Araki:I have worked with Hirano for a long time, and he is a photographer with whom I can easily communicate. I wanted to create a colorful visual for this project, and since I had worked with Hirano several times on such shoots, I was able to come up with the idea right away.

You are a skater yourself, so it must have been easy for you to express the "street" background of the brand, wasn't it?

Araki:Yes, that was a big part of it. Hirano is really good at capturing moments and nuances, and he takes pictures that no one else can take. The model in the background may seem like an ordinary photo, but it is very difficult to express that universality in a photograph.

What do you think about Shohei Yoshida?

Araki:I have worked with Yoshida-kun several times. He makes collage works, which I like. Actually, I had no intention of having an art director on the staff at first, but when I was talking with Hirano-kun, we came up with the idea that it would be a good idea to use a collage. I thought, "Well, there is no one else but Yoshida-kun! So I asked him to join the project.

I can feel the street and people's touch in your work.

Araki:Yes, it was. I think it turned out very good thanks to you.

. Finally, please tell us what you hope people will take away from this visual.

Araki:It is a brand that can be used by anyone, so I would be happy if people have the feeling that "I could use it, too. I would like people to actually use it in a variety of situations. We have a really wide range of items, so I think the greatest appeal of TEIKEN EVERYTHING is that you can enjoy it freely according to your own lifestyle.