When exhibiting at an overseas trade show, you will be packing not only your own luggage but also samples and display props. For this reason, you want to keep your spare pair of shoes as light as possible.
CASE_3 LIGHT WEIGHT
The lightness and bright coloring make your feet light on the road.
Kiho Ogasawara / Director, Freada
He joined Daytona International Inc. in 2007 and has been in charge of press for the select store "FREAK'S STORE" since 2010. In 2017, he started his own brand "Freada," which he directs within the company. Her clothing arranged based on vintage clothing has been attracting a lot of attention. She has over 10,000 followers on Instagram.
Kiho Ogasawara is the director of the women's brand "Frida. In addition to her favorite trips to Thailand, Vietnam, Cambodia, and other Southeast Asian countries, she has recently been traveling abroad on business for her brand. What is her travel style, which she describes as "very casual.
What style of travel to Southeast Asia do you enjoy?
OgasawaraI like Southeast Asian countries because I can dress lightly and enjoy the warm weather. Since I can dress rough and comfortable, I try not to bring any unnecessary luggage.
That is encouraging.
OgasawaraI bring a few pairs of shorts and T-shirts, and if I run out, I can wash them locally or buy new ones. I go with just one backpack, so I don't have to check baggage on the plane. I feel like a man, don't I?
What will you match your feet with when you travel?
OgasawaraI wear sneakers most of the time. I walk around a lot. However, I don't wear very basic items. It would be a shame to wear something too ordinary looking when I am in an open space.
On that note, this lightweight collection of fluorescent colors seems to be a perfect fit.
OgasawaraThat's right! Since Frieda's clothes are made with lots of bright colors, ordinary shoes would create a gap between them and the footwear. But with vivid colors like these, they have a presence that is as strong as the clothes, so they balance out the outfit.
What other ways would you like to wear them?
OgasawaraOn the other hand, it is also a good idea to wear a black one-piece dress with fluorescent color on the feet.
I see, even fluorescent colors have a surprisingly wide range of styling options.
OgasawaraI often take pictures of cute floors and other things I find on my travels and post them with my feet on Instagram, and these sneakers look like they would look great on Instagram, too (laughs)!
When you hold them, you will be surprised at how light they are. It should be, by adopting the EVA sole, we have realized the lightest weight in the history of the All Star.
Rubber is placed at the points where the load is applied, so they are stable enough. They grip firmly, so you can enjoy the same level of comfort even though they are lightweight.
It also weighs about half as much as a regular All Star.
OgasawaraI could tell right away when I put them on. Just the fact that they are so light on my feet makes me excited. I like to travel as light as possible, and these are perfect for taking another pair with me since they don't weigh down my luggage. And since they are reasonably priced, I can get them in different colors and change the pair I bring with me depending on my mood.
It seems that you are traveling abroad more and more for brand work these days.
OgasawaraUnlike a trip to Southeast Asia, I have to bring samples, more personal clothes for when I meet with clients, and so much luggage that I have to pack a large suitcase. So it is very helpful to have sneakers like these that are lightweight and easy to carry. They also broaden the range of coordination when traveling. I think I will wear these on my next business trip.
Ms. Ogasawara's travel style is a collection of open, vivid colors.
A gown by Frida, an interpretation of a traditional Thai Hmong costume, is paired with used jeans for a liberating travel style. A pair of fluorescent yellow shoes adds a sense of unity to the look. The case is a white Rimowa that he just acquired. I'm looking forward to seeing how it develops a new look as I use it more and more," says Ogasawara.
The eye-catching color is an exquisite addition.
ALL STAR LIGHT NC OX ¥7,000+TAX
This lightweight collection features a halo-like fluorescent upper. It is available in green, yellow, and pink. The sole is ultra-lightweight thanks to the EVA material. Compared to the standard All Star, it is about half as light. In addition, the sole has increased strength and grip by using rubber material in areas where force is applied. The lightness of the sole is sure to be addictive.
(Left) The shoe tongue is made of neoprene material that is comfortable to the foot. It fits gently to the instep. (M) On the inside are two doves, a characteristic of the All Star. They are color-matched with the upper. (Right) Lightweight EVA outsole. The areas where weight is likely to be applied are reinforced with rubber material.
We also want to have standard colors that are easy to use.
ALL STAR LIGHT HI/OX ¥6,500+TAX
This is another lightweight collection with EVA material sole. It is available in black, red, blue, and white, basic colors that suit a wide range of styling. The orthodox look that follows the details of the All Star also tickles the hearts of fans.
(L) The well-known ankle patch goes well with the basic color upper. (M) The All Star logo is on the heel label. The white color scheme gives a light impression. (Right) The EVA sole is also reinforced with rubber.
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