thisIn the second issue, Editor-in-Chief Komuta gave us the subject of "New Balance. Again, I have to admit, I was surprised.
2It's been 25 years since I started writing Series for a certain magazine in my late 0s. My editorial career began before that, so I have been writing about this brand for about 30 years . . I have even been to the headquarters in Lawrence, Massachusetts, a few times. I wonder if they have moved now. Driving around the Boston area a few years ago, I saw a building with a very large New Balance logo on it , so I guess that is where the headquarters is now.
assembleAlthough the brand had a certain level of recognition in the American running community, it was still lagging far behind the latecomer Nike, but as you know, it has made a big breakthrough in this century. Even today, it is not uncommon to see this brand on the feet of people with a high level of consciousness.
whatI know I've written about this twice, but I'll do it again.
young (animal). My association with the brand "1300" goes back to when I was in my mid-twenties.
wideI used to live near Tada Sports (still there, I see), and one day I wandered into the store. I bought a pair of sneakers with a price tag of 39,000 yen on impulse, and a kind of normal bias kicked in, and I had a self-suggestion that these were very good shoes. I told everyone I met how comfortable they were and acted like an ambassador.
time of -As some of you know, he moved into the editorial business at the same time, and made it widely known through the power of the mass media, which far exceeds word of mouth.
distance between outstretched thumb and middle finger (approx. 18 cm)I don't know if younger people know this, but there are still some mature people who think that I created this shoe craze. I may have helped a little, though.
comeI was so excited that I decided to wear them. Since then, these shoes have become my signature. Last year, a writer came to interview me for a book he was publishing on Shibu-Kajin. He asked me to wear these shoes.
."The "1300" is discontinued and reissued every 5 years. Each time, I get multiple pairs, so I always have a new one on hand. I unloaded the new ones at that time.
this. the day is also wearing the shoes I dropped off at that time.
(before a noun) mereA long time ago, an old friend of mine who is a designer active in New York, said to me that the rounded shape of the tip of this watch was unattractive, and I had been wearing it less and less, but recently it has come back to life. However, I have recently revived it again.
(in broth) pieces of meat, vegetable, etc.is the largest number of New Balance part numbers I have worn is "1300". I have never worn anything with a higher number. I'm not sure about that either.
-ian (e.g. Italian, etc.) (attaches to name of country). but in these areas, they are really conservative.
be beyond one's control. I want to be a little more radical about what I wear.
