Le Ballon PATRICK 2018 Tokyo comes to a close. What Patrick wants to do through football.

The Patrick brand was started in 1892 by Patrick Beneteau, a shoemaker, and his sons in the village of Poussorge in western France. While the brand has a strong image of sneakers with a French taste, it has also been widely recognized in Japan for its high quality Japanese-made sneakers produced with high technology for more than 40 years since its arrival.

Where does the esprit-de-corps elegance come from? Looking back on the history of Patrick's brand, the sport of football is indispensable.

Patrick" was one of the first brands to start selling football shoes, as interest in football was gradually growing in France at the same time the brand was established. 1972 saw the birth of the brand's symbolic two-line motif, and the brand began to produce products that colored the lifestyles of Parisians as well as those of fashionable people from the aspect of football. In 1972, the brand's iconic double-line motif was born, and the company went on to create products that would color the lifestyles of Parisians, and also make fashionable people groan from the side of football.

In the 1980s, Michel Platini, Jean-Pierre Papin, and other football stars who are well-known to all football lovers used the shoes, and the market value of "Patrick's" shoes soared even higher.

Patrick" has established a unique position in the current sneaker scene here in Japan that is different from that of the trend. Not content with the status quo, the company has been working on a new line of "Patrick" sneakers for the past two years.PATRICK REBORN PROJECTThe "M" was initiated.

The "PATRICK REBORN PROJECT" is a project to revisit the brand's origins by manufacturing shoes again on French soil. As the first phase of the project, the Liverpool Trainer, a high-function football training shoe released in the 1980s, was created, and passion was poured into creating a product comparable to the quality of the original in a factory that used to manufacture football shoes.

This project is an important initiative for "Patrick" to collect the most precious pieces of history and connect the past, present, and future, and is not simply a reissued product, but a project to scoop up the thoughts of the brand's founders who wanted people to "play sports with the highest quality footwear. This is what the "PATRICK REBORN PROJECT" is all about.

As part of the project, Patrick joined forces with the Paris-based independent league, "The League of Independents," which is a non-profit organization that promotes the development of independent businesses in Paris.Le BallonThe company is also involved in a wide range of other activities beyond league management. The creative group has been involved in a wide range of activities, including the sale of football-related items for the 2016 EURO France and the opening of the "Le Ballon POP UP SHOP" in the Marais, which exhibits artwork.

This collaboration has resulted in the release of a wide range of collaborative items, including shoes, balls, parkas, coach jackets, and long T-shirts. The main event of this collaboration was "Le Ballon PATRICK Tokyo," a one-day football event held in Tokyo.