FEATURE | TIE UP

Translated By DeepL

Wandering around Shibuya at night , Alpha Industries and contemporary youth.
NIGHT WANDERING with ALPHA INDUSTRIES

Wandering around Shibuya at night , Alpha Industries and contemporary youth.

ALPHA INDUSTRIES is synonymous with flight jackets representing the United States. While its origins lie in military products manufactured to military specifications, the brand has now established a familiar position for many fashion users, especially young people. This time, Tokyo youths with a fresh sense of fashion showed style samples wearing the new outerwear that will be their partner in midwinter. We followed eight of them in their real-life outfits in Shibuya at night.

  • Photo_Kanta Matsubayashi
  • Text_Yuho Nomura
  • Edit_Shun Koda

University student, designer Yuji Wada (age 21)

Jacket: ECWCS GEN3 LEVEL7 (PRIMALOFT) ¥23,800+TAX, Shirts: RALPH LAUREN, Pants: Wrangler, Shoes: CONVERSE

PROFILE

While attending college in the fashion field, this young creator is also the designer of the fashion brand "AFTER WINTER," which he started with three friends. Recently, he held a pop-up store at "1LDK" in Nakameguro, and is secretly the talk of the town in the industry. He is also active as a DJ, mainly at popular clubs in Tokyo.
Instagram:@yujiiiwada

What is your image of Alpha Industries?

I still have a strong image of MA-1.

What do you keep in mind when wearing military outerwear in the city?

In my recent mood, I thought it would be interesting to try a classy military style with clean items.

What social issues are you most interested in right now?

It is the popularization of AI. It is very beneficial for the elderly and physically disabled, but it is a little scary to think that human power will no longer be needed for various occupations, regardless of apparel.

What movies do you want to see in the winter?

I always watch "Ghost: The Phantom of New York" every year.

What is your favorite type of the opposite sex?

A woman who is kind and understands a lot of things. In terms of looks, I prefer someone with long black hair or a bob that suits her. Also, someone who smiles a lot.


This is a military blouson of ECWC standard, which means Extended Clothing System for Cold Climates. This is a casual version of the cold weather outerwear commonly known as "LEVEL-7. It is made of PrimaLoft material with excellent heat retention, water repellency, and compressibility.
¥23,800+TAX

disc jockey Ms. NOVA (22 years old)

Jacket: AVALANCHE PRIMALOFT PARKA ¥23,800+TAX, T-Shirt: Hanes, Pants: Styles, Shoes: NIKE

PROFILE

He is a nice guy with two titles: he works as a staff member at a highly sensitive select store in Daikanyama, and at night he is a successful DJ with regular events at popular clubs in Shibuya and Roppongi. While many of the staff and customers at the store where he works are sneaker enthusiasts, he himself is a leather shoe enthusiast.
Instagram:@___n___o___v___a___.

What is the point of today's outfit?

Since the items have a strong statement, the entire body is put together with sporty items in a single tone.

What are your impressions of wearing Alpha Industries' outerwear?

I had an image that there were many military-like, rugged items, but there were also outerwear items that were surprisingly sporty and had an outdoorsy feel to them, which was refreshing. The functionality and warmth retention were as good as they could be.

What kind of outerwear items are you interested in right now?

I was just curious about the military MA-1.

How did you fall in love with fashion?

I was greatly influenced by the first fashion magazine I bought when I was in junior high school.

Who do you look to for fashion and style?

ASAP NAST.


This parka-type heavy jacket is a fusion of outdoor and military tastes. The use of PrimaLoft, which is popular these days, instead of down, provides high heat retention and comfort. The yellow and black color combination is also impressive.
¥23,800+TAX

INFORMATION

Alpha Industries, Inc.

Phone: 0120-008-503
alpha-usa.com