FEATURE | TIE UP

Translated By DeepL

The newly revamped Big Mac and four select stores.
Reborn BIG MAC and 4 Select Shops

The newly revamped Big Mac and four select stores.

BIG MAC" was born in the 1920s as a store brand by an American department store. At that time, the brand produced quality products with excellent functionality and gained a lot of support from workers. Currently, based on the design archives accumulated over its long history, the brand is developing products with rearranged silhouettes and materials starting from the 2019 AW season. While many select stores and brands have begun handling special-order models and in-line collections, this time, the brand has been selected by "BEAMS," "FREAKS STORE," "CIAOPANIC," "HIGH! STANDARD". STANDARD. We asked the MDs and buyers who are most familiar with the products to tell us about the appeal of the newly reborn "Big Mac.

  • Photo_Katsunori Suzuki
  • Text_Tommy
  • Edit_Yosuke Ishii

FOUCUS02_FREAK'S STORE

I am proud that I was able to create a good product because I was given the freedom to do so.

PROFILE

Yusuke Yamazaki
Freaks Store Men's Project

. Previously, he was in charge of domestic planning at a certain apparel company that develops global brands. He joined Daytona International in 2017, the year before last, and is currently in charge of planning men's products as a planner for "Freaks Store" and led this special order collection.

Among all the stores that have made special orders this season, the number of variations is outstanding.

. Yes, you could almost call it a capsule collection (laughs). The series using corduroy material alone includes coveralls, overalls, 6-pocket pants, game vests, shirts, caps, bags, and a total of 8 models, as well as CPO shirts in heavy flannel and twill. The colors are also specially ordered in grayish tones that are hard to find in the vintage clothing market, and the materials and colors are presented as a single series.

A: Wasn't it a challenge to have corduroy as the main material for your first special order instead of denim?

. In fact, we even had a denim sample ready to go. But since the timing was autumn/winter, we thought it would be better to push the sense of the season to the forefront. And that's how we came up with the lineup you see here.

I see. With such a complete lineup, what do you recommend to wear?

Other than the corduroy series, for example, the flannel shirts are also available in the same colorway. Therefore, we recommend a tone-on-tone combination this season, with brown corduroy for the coveralls and six-pocket pants, and a brown check for the inner shirt.

. You are trying to show the contrast in texture between the materials by matching the tones.

Yes, it is. Also, this time we are making a special order for the flasher. There are about 30 different names and flashers archived, and I selected the college notebook design from them. . We have separated them into different materials for shirts and corduroy. . They look cute lined up again, so please check them out on the sales floor.

. Interesting. What do you think is the appeal of the new "Big Mac"?

One of the reasons for this is our affinity with trends. In this case, we were able to take iconic items such as coveralls and plaid shirts and give them a "Freaks Store" twist while incorporating trendy elements.

A: The high degree of freedom in custom orders is a strong point, isn't it?

I was given the freedom to do what I wanted, and I'm proud to say that I was able to produce a good product because of that.


Three Big Mac products specially ordered by Freaks Store.

From the corduroy series, which offers a total of eight models from outerwear to accessories, we present a coverall and a drawstring bag. In addition, we recommend three types of shirts, including a heavy flannel shirt with an original check pattern, which was created by analyzing and reproducing old clothes and adding an arrangement. The neutral color palette is sure to fit the current mood.

ITEM01_CORDUROY COVERALL

Corduroy overalls have a classic feel that is now fresh again.

13,800+TAX
Made of a classic-looking corduroy fabric with a bulky, fine cotton 100% .
Based on the design of vintage "Big Mac" overalls, they have been resized to a relaxed fit with a relaxed feel.
The slightly short length and slightly thick armholes give it a boxy silhouette,
. will be effective in layering in the coming season.

The name tag on the center of the left breast pocket is a small arrangement of the type actually used in the 1980s.
The contrast in size with the overall pocket makes it easy to catch the eye and gives it a catchier impression.

The patterning with a strong back drop & shoulder line forward creates a well-balanced, falling silhouette even when the collar is pulled out.

Designed for unisex wear, the pocket portion is designed to be rounded off at the corners.
. It also matches well with the soft corduroy texture.

. As mentioned in the interview, the flasher is based on the motif of a college notebook.

ITEM02_HEAVY FLANNEL SHIRT

The exquisite oversilhouette is fascinating from both the pattern and material perspectives.

11,000 yen + tax
Analyzing vintage "Big Mac" flannel shirts, the unique fullness and softness of the shuttle loom,
. and reproduced cotton heavy flannel fabric for durability.
Furthermore, based on an old work shirt, it was updated to a big silhouette.
A relaxed fit with a relaxed, falling feel is achieved by a strong back drop & shoulder line forward.

The casually assertive 18mm button , without a logo, is used.
The pedestal collar gives it a good appearance when the top button is closed.

A small pith name is placed on the pocket flap.
. It adds accents while maintaining the atmosphere of the original.

Aiming for a clean look, stitches are sewn as little as possible without showing.
In addition, seam pockets are located on both sides of the body, allowing it to be worn like a shirt jacket.

The checkered textile, sampled and arranged from vintage, is a "Freaks Store" original.
The skill with which the boorishness and the stylishness coexist is truly brilliant.

ITEM03_CORDUROY KIN-CHAKU

Soft corduroy material , a partner for a little outing.

¥5,500+TAX
Drawstring bags are gaining popularity among men and women alike, not only for carrying around luggage, but also as a substitute for accessories.
. 6-well corduroy fabric made of 100% fine cotton with a bulky texture.
The front logo patch design adds a subtle accent to the look and coordinates well with any outfit.
Like the coveralls, these are also available in four colors.

The outside pocket placed on the front is the same design as the left breast pocket of the coveralls.
A sense of unity can be created when held together.

. 2-way design with both a short cord for hand-held use and a long cord for shoulder use.

The use of accessory parts is trendy this season. The back is equipped with tape and a D-can.
. This is a detail shared with game vests and six-pocket pants made of the same material.
A key ring and other accessories can also be hung from it, so that a wallet, a smartphone, and this are all you need to complete your luggage when you go out.

There are also pockets inside, so you can roughly throw in your belongings and still have separate storage.

INFORMATION

Freaks Store Shibuya

Address: 1-13-1 Jinnan, Shibuya-ku, Tokyo
Phone: 03-6415-7728
Hours: 12:00 - 20:00 (Sat., Sun., holidays) - 20:30
www.freaksstore.com

INFORMATION

INS

Phone: 0120-900-736
www.ins.fm