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Translated By DeepL

Fusion of design and performance. A Fashion Designer Talks about the Hidden Potential of Zigkinetica Vol.01
Featuring ZIG KINETICA CONCEPT_TYPE 1

Fusion of design and performance. A Fashion Designer Talks about the Hidden Potential of Zigkinetica Vol.01

In order to maximize the performance of athletes, sports brands are applying various technologies to their products. The ZIG KINETICA CONCEPT TYPE 1 released by Reebok is one such product. The ZIG KINETICA CONCEPT TYPE 1 is the successor to the ZIG TECH, which boasted such high performance that it was banned from being worn in certain marathon competitions. The design was created by Ian Paley of Garbstore, who has a close relationship with this brand. We asked fashion designers who have collaborated with Reebok in the past to inspect the new model, which combines performance and stylish design. This time, Hiroaki Shimono of "With Limited" joins us. What did he think of this item?

  • Photo_Fumihiko Ikemoto
  • Text_Yuichiro Tsuji
  • Edit_Hiroshi Yamamoto

The performance line is the flower of the sports brand.

How does the newly released "Zigkinetica" look in your eyes, Mr. Shimono?

Lower field:I have worn "Jig Tech" shoes, but I thought the sole of that model had a very punchy shape and was not suitable for fashion.

The "Jig" was released as a sports item from the Performance line.

Lower field:But this one has a thicker outsole, making it an imadkimono design. The zigzag shape of the shoe is retained, but the design is fashionable and friendly. The way the upper is layered to create color is unique, and the fact that the fabrics are usually sewn together, but this one is crimped is also interesting.

ZIG KINETICA CONCEPT TYPE 1
Each ¥18,000 + tax
*Two colors at both ends will be released in December.

The guidance band on the upper is removable. According to Ian Paley, who was in charge of the design, "We wanted to create a model where you can choose how you want to wear it with the parts and express your individuality.

The upper has a complex structure with layered fabrics. The effective color scheme of the insert color is another appealing feature of this item. As Mr. Shimono said, the use of crimp technology is also a feature of this item.

The thick, translucent sole is equipped with the ZIG Energy System. It minimizes the energy loss of forward propulsion.

How do you feel about the comfort of the shoes?

Lower field:It's fine. When you put them on, you feel the incline. You have a higher heel. Also, when I held them in my hands, I thought they might be a little heavy, but not so much when I put them on. The slope and moderate weight give me the sensation that my feet are pushed forward smoothly and naturally, like a pendulum. And I like that the belt allows me to improve the fit with a single action.

You can also wear it without the belt.

Lower field:It's true. I prefer to wear them without a belt if I want to wear them as a fashion statement.

Mr. Shimono chose the colors "White x Black x Lunar Blue. I liked the white color," he said.

Ian Paley, director of the Garb Store in London, designed this model.

Lower field:I'm jealous. I'd love to collaborate with you on a performance line too!

Why is that?

Lower field:This is because I believe that performance lines are the flower of sports brands. It would be a waste to pursue performance too much and neglect design.

It is true that lifestyle lines of sports brands are focused on daily use, but by combining performance and design, as in this case, you can enhance the quality of the product as a product.

Lower field:I think so. I would also like to make futsal shoes and bashes that I would wear myself, and it would be great if professional players wore shoes that I designed.

INFORMATION

Reebok Online Shop

reebok.com

Reebok adidas Group Customer Service

Phone: 0570-033-033 (Phone reception: 9:30-18:00 on weekdays)