The brand name was going to be UNIFORM.
And now you are an indispensable partner.
Kristof:For the sake of convenience, I am the men's designer and Saralyn is the women's designer, but the line between the two is very blurred. Each of us has his or her own opinion on how Lemaire's clothes should be made. . Well, I leave most of the accessories to Sarah Lynn, though.
Sarah Lynn:Sometimes we clash, and sometimes we get into big arguments (laughs).
Kristof:. if we want to pursue what we really want to create, it is only natural. Because we are different people. What? You said you are not the boss and the staff. Non . Our relationship is fifty-fifty. Therefore, our design work is only equal.
What I sense from this is the importance you place on teamwork in your approach to manufacturing.
Kristof:In the fashion industry, one person cannot do everything alone. Clothes are born only when there are specialists in each field. As you know, this job is carried out under a very tight schedule. We are able to get through it because we have a team that shares this pain and joy with us. . Therefore, I do not like to do things in a way that only I show up.
Sarah Lynn:. we had a row about the brand name, too.
Kristof:After finishing my work for Hermes, I decided to make a fresh start and rethink the brand name in 2016, but to tell the truth, I didn't want to use my own name anymore. Because, as I mentioned earlier, clothes are made by a team. The name that came to my mind was habits , which means clothing in French. You beat me to it, but I also liked vetements. It has the same meaning as "habits. Yes, uniform was also a strong candidate. . I thought they were all good names, but I had to give them up in tears because of the team's strong opposition.
So, you took Christophe and settled on "Lemaire"?
Kristof:It was a youthful mistake to give it my name. At the very least, I was resisting (laughs).
Sarah Lynn:Ah, let's not talk about this anymore . We'll get into another fight (laughs).
