FEATURE

Translated By DeepL

Five creators selected. my best sneakers for 2019.
My Best Sneakers for 2019

Five creators selected. my best sneakers for 2019.

The sneaker market continues to expand to the point where it is difficult to grasp the overall picture of the scene, with top maisons as well as sports manufacturers participating in the market. So, from what perspective did creators active in the fashion and sneaker industries choose which models they actually wore? We asked five well-informed people who love sneakers to name the three pairs they really wore this year, and through their honest opinions, we will explore the current state of the sneaker market.

  • Photo_Masataka Nakada
  • Text_Issey Enomoto
  • Edit_Hiroshi Yamamoto

01_hirofumi kojima
atmos

PROFILE

Hirofumi Kojima
Director, atmos

In 2000, he joined Text Trading. After working as a store staff member, he is now the director of "ATMOS", overseeing the store's operations and buying.

Nike remains strong. But other brands are also fighting hard to keep up.

Nike is still going strong this year. Historical classics such as the Air Max, Air Force, and Air Jordan 1 and their reworked versions sold very well at ATMOS, and I personally wore them a lot. However, other brands have not been outdone. One brand that is doing particularly well is "adidas. Atmos" is now expanding its stores in Southeast Asia, and "adidas" is very popular there. I myself wore more "adidas" this year than in previous years. Which brand will take the lead next year? I can't take my eyes off what will happen in the future.

NIKE_AIR MAX 2 LIGHT atmos

The Air Max 2 Light, released in March of this year, is an Atmos special order model based on the historical masterpiece created in 1994 , with a colorful patchwork upper. I am deeply attached to this model, as I was involved with it myself."

NIKE SB×JORDAN
BRAND_AIR JORDAN 1 Low

. this Jordan 1 is a collaboration between Nike SB and Jordan Brand. I love the fresh shade of blue."

adidas_Alphaedge 4D

. "Running shoes with an innovative midsole developed using 3D printing technology. At first I thought, 'Maybe they are a little heavy? . But as you get used to them, they become more comfortable on your feet. The shoes are more resilient than cushioned, and they are hard to wear, but that makes them less tiring to wear for long periods of time.