FEATURE | TIE UP

Translated By DeepL

Work Not Work Philosophy. Simon Taylor talks about the sources of creativity.
Interview with Simon Taylor About WORK NOT WORK

Work Not Work Philosophy. Simon Taylor talks about the sources of creativity.

I don't want to design fashion, I want to create the identity of the person who wears it," said Simon Taylor, director of WORK NOT WORK, a brand that creates products for free-spirited people. These are the words of Simon Taylor, director of "WORK NOT WORK," a brand that creates products for people with a free spirit. TOMATO" is a British creative group known for its artwork for the movie "Trainspotting" and music videos for Underworld. Now that eight years have passed since the brand was launched, we asked him to talk about the background to the launch, his commitment to design, the highlights of the Spring/Summer 2020 season, and the future of the brand.

  • Photo_Shinji Serizawa
  • Text_Yuichiro Tsuji
  • Edit_Yosuke Ishii

This season, three key items for "Work Knot Work" will be the key pieces.

Simon spoke candidly about his own creativity. The collection, which combines his background of growing up in London, the sensibility he has cultivated through his activities at "Tomato", and Japanese traditions, is truly what one would call "city ethnic". Lastly, we would like to introduce three key items for the Spring/Summer 2020 collection titled "Sunrise," along with his own words, and show you the gems of "Work Not Work," which can be seen as the culmination of eight years of repeated experimentation and satisfying creations.

The "Mathmatic" graphic is placed on a jacket that reminds one of a London café racer. It has zippers on the sleeves, which can be opened and closed to transform the silhouette. It is similar to the item that Kaneda wore in the movie "Akira" (laughs). I love that movie. There are also pants made of the same fabric, and the silhouette of those pants can be adjusted as well.

[WORK NOT WORK] Mathmatic pattern zip burner jacket ¥62,800+TAX
Masmatic Pattern Zip Burner Vest ¥48,800+TAX

This is what we call an "Architect Jacket," a versatile piece of clothing that can be used for kicking a ball around town or, on the other hand, for working straight into the office. In my country, we wore suits even if we were lumberjacks. I sought a silhouette that would allow for ease of movement and yet still give beautiful lines, and I paid close attention to the minimalist details of buttons and pockets."

Weather Cross Arctic Jacket ¥42,800+TAX

The "Burner Jacket" was based on my memory of visiting a steel factory when I landed in Arizona a few years ago. The jackets worn by the workers there were very cool. They were sturdy with thick fabrics, but they had no collars, and the lines around the neck stood out and were very elegant. I was attracted by this unbalanced charm, so I designed this item."

WORK NOT WORK] Sashiko burner jacket ¥56,800+TAX
WORK NOT WORK〉Sashiko burner vest ¥32,000+TAX

INFORMATION

WORK NOT WORK
URBAN RESEARCH KITTE Marunouchi Store

Address: JP Tower KITTE Marunouchi 1F, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo
Phone: 03-6269-9170

WORK NOT WORK
URBAN RESEARCH MARUYA GARDENS

Address: Maruya Gardens 1F, 6-5 Gofukumachi, Kagoshima City, Kagoshima Prefecture
Phone: 099-295-0111