FEATURE | TIE UP

Translated By DeepL

A new move for a 100-year-old brand. Champion Black Edition, launched .
CHAMPION BLACK EDITION

A new move for a 100-year-old brand. Champion Black Edition, launched .

Champion, America's most powerful sportswear brand, has been in business for over 100 years since its birth. After more than 100 years since its birth, Champion is now about to enter the next phase of its history. The new collection "CHAMPION BLACK EDITION" is a fusion of Champion's expertise in "functionality" and modern "design" at a high level. Three Tokyo-based intellectuals from different fields will discuss the appeal of this serene, yet ambitious, collection.

  • Photo_Ryohei Obama
  • Text_Masahiro Kosaka

Case 02

PROFILE

Ben Davis.
Editor/Researcher

, an editor and researcher based in Tokyo since 2010. . He has written for such publications as Tokyobike's City Guide, Monocle, Audi Magazine, and Hanatsubaki. . Meanwhile, he has been involved in projects focusing on culture and craftsmanship in various parts of Japan, producing cultural content for both domestic and international audiences. www.thewhitepaper.net

You came to Japan from Australia about 10 years ago and started working as an editor, writer, and researcher. What was the impetus for this? What do you mainly do now?

Since I came to Japan, I have been blessed with impressive encounters with people and places, from rural areas to cities. . I wanted to share those wonderful things within Japan with the world. . My first big job was working on the Tokyo edition of an Australian online city guide for three years. Now I write for magazines and brands' own media, while also doing research and creating content for exhibitions and projects.

What is your style when you are at work?

. actually, I like to dress up a bit when I work. It makes me feel better when I wear a shirt and trousers. I am not what you would call an office worker, so I don't have to worry so much about how I dress, but I often go to interviews and meetings, so I like to be as formal as possible on those occasions. However, I would get tired if I had to do that all the time, so I need to have some casual items that I can enjoy both during work and non-work hours. . In fact, I often take a stroll along the nearby promenade or go to a large park to relax during breaks from work. I think that a style that is right in the middle, where I can balance work and non-work time, is a more comfortable way to live.

Champion Black Edition" has an urban and sophisticated design, but is also functional, so it can be worn on such occasions.

Yes, that's right. On days when I have a little work to do, I find it useful to have a moderately functional casual wear such as the Champion Black Edition. Today's outfit is very Tokyo style, isn't it? The pants are stretchy and the jacket is lightweight and easy to throw on, making it easy and comfortable to wear. The color selection is also good, with a good mix of standard colors. I collect black trousers as my staple, and I think the Champion Black Edition collection will become the axis of my coordination as such a staple. As a heritage brand with a long history, I can relate to their attitude of conveying the essence of the brand while not being afraid to change.