FEATURE

Translated By DeepL

Beams Run Club's idea of the common point between running and style.
ASICS NOVABLAST meets BEAMS RUN CLUB

Beams Run Club's idea of the common point between running and style.

The relationship between sports technology and fashion is becoming closer these days. The "BEAMS Run Club," the running team of the select store BEAMS, was one of the first to catch on to this trend and incorporate it into their style. What do running and style have in common for them? We asked them to talk about their choice of gear with style, as well as their impressions of ASICS' Nova Blast.

  • Photo_Masataka Nakada
  • Text_Issey Enomoto
  • Edit_Hiroshi Yamamoto
  

BEAMS RUN CLUB

 

This running team was formed by volunteers who love to run within BEAMS. The five members above are the main members of the team. From left: Akihiro Fujise (Manager, BEAMS T Harajuku), Hideaki Makino (BEAMS License Business Department), Kika Takahashi (BEAMS Tokyo Skytree Town staff), Kazuma Seki (Pilgrim Surf + Supply staff), Haruka Nakagawa (BEAMS Roppongi Hills staff)

  

Five different people, five different ways. Why we started running.

  

I would like to start by asking you why you started running.

Fujise:I ran track and field from junior high school to college. I ran long distance. After I graduated from junior high school, I retired from track and field, and after entering the workforce, I lived a life unrelated to exercise.

Makino:I used to be an athlete, and so was I. I was a member of the track and field team in junior high and high school and was a serious competitor. However, at the time, I had a lot of painful memories ....... When I retired from the club, I swore to myself that I would never run again. But then, by some chance, I was selected to run in the 2008 Tokyo Marathon, and I decided to give it my all. When I started running again, I thought, "Wow, this is surprisingly good. As I trained day after day for the Tokyo Marathon, running became a daily habit.

Takahashi:Like Mr. Fujise and Mr. Makino, I, too, had been seriously involved in athletics as a competitor since my school days. After graduating from high school, I joined an industrial company and devoted myself to athletics, but due to a series of breakdowns, I had to put an end to my athletic career and leave the company. I joined BEAMS because I had always loved fashion. I am still running, but I enjoy running itself without worrying about times or rankings.

Seki:I was not a serious runner when I was a student like many of you. I started running about five years ago. I started running about five years ago because I wanted to have some time alone in my busy life and to spend some time with myself.

Nakagawa:I was on the volleyball team as a student and have always loved running long distances. When I entered the workforce, I met a member of the BEAMS Run Club and we started running together.

INFORMATION

ASICS Japan K.K. Customer Service Center

Phone: 0120-068-8974

www.asics.com