FEATURE

Translated By DeepL

Beams Run Club's idea of the common point between running and style.
ASICS NOVABLAST meets BEAMS RUN CLUB

Beams Run Club's idea of the common point between running and style.

The relationship between sports technology and fashion is becoming closer these days. The "BEAMS Run Club," the running team of the select store BEAMS, was one of the first to catch on to this trend and incorporate it into their style. What do running and style have in common for them? We asked them to talk about their choice of gear with style, as well as their impressions of ASICS' Nova Blast.

  • Photo_Masataka Nakada
  • Text_Issey Enomoto
  • Edit_Hiroshi Yamamoto

How powerful is the ASICS "Nova Blast"?

What was your impression of the new ASICS "Nova Blast" running shoes? What are your honest impressions?

Fujise:The shoes are soft but do not sink in too much when you land, and you can also feel a good amount of rebound. I thought these shoes could handle not only jogging, but also a certain amount of speed.

Makino:Yes, the midsole of these shoes has a quick turnaround when landing. In addition, the cushioning is perfect, so they are gentle on the feet and less stressful.

Takahashi:I agree. I think they are easy to wear even for beginners who are not confident in their leg strength because they don't sink in too much when they land.

Seki:This bouncy comfort was inspired by a trampoline. They are highly stable and smooth to walk on. I can run comfortably and feel happy while running.

Nakagawa:I also thought the fit of the upper was really nice. It feels like it fits me the moment I put my foot in it.

Fujise:Incidentally, I have been a fan of successive generations of ASICS shoes, including Tartar and Sorty when I was a competitor, and Gerlite and Gelmai after I entered the workforce. ASICS shoes fit my feet well, and I have a sense of trust in the Japanese brand.

Makino:Tartar, Sautee, I wore them myself! They are good shoes, aren't they?

Takahashi:I wore them too! There is something special about the peace of mind that comes with Asics, isn't there? I had absolute trust in them when I was a competitor.

INFORMATION

ASICS Japan K.K. Customer Service Center

Phone: 0120-068-8974

www.asics.com