FEATURE

Translated By DeepL

Beams Run Club's idea of the common point between running and style.
ASICS NOVABLAST meets BEAMS RUN CLUB

Beams Run Club's idea of the common point between running and style.

The relationship between sports technology and fashion is becoming closer these days. The "BEAMS Run Club," the running team of the select store BEAMS, was one of the first to catch on to this trend and incorporate it into their style. What do running and style have in common for them? We asked them to talk about their choice of gear with style, as well as their impressions of ASICS' Nova Blast.

  • Photo_Masataka Nakada
  • Text_Issey Enomoto
  • Edit_Hiroshi Yamamoto

The appeal of "Nova Blast" from a fashion aspect.

What do you think about the design of Nova Blast?

Fujise:I think they can be used not only as running shoes but also as a fashion item. The color scheme is beautiful and adds a nice accent to your feet.

Seki:The main color, black, is amazingly well put together despite the many colors used to add to it. I think that bringing the colors used in these shoes somewhere in the clothing would bring the coordination together nicely.

Nakagawa:The voluminous sole is also very current, and the design is stylish enough to wear on a daily basis. You can stand in a store wearing these shoes and still go to the gym.

     

Takahashi:I thought the three-dimensional design of the sole was cool. It looks different from different angles, and the way the outsole looks when the person in front of you kicks off the next step when running is especially cool.

Makino:It is indeed maniacal of the former industrial athlete to pay attention to the outsole of the person running in front of him (laugh). Anyway, in a sense, it is a fashion expert who thinks these shoes are cool. Personally, I think it is the coolest thing in the world today to have such a serious performance running shoe on one's feet.

   
 
INFORMATION

ASICS Japan K.K. Customer Service Center

Phone: 0120-068-8974

www.asics.com