04.【2010] Innovation to develop a series of unique cushioning technologies.
In 2001, BROOKS was transformed from a general sports footwear brand into a specialized brand specializing in the performance running category. In 2010, the company introduced Brooks DNA, a unique cushioning technology.
Developed from non-Newtonian fluid, it recognizes differences in the wearer's body size and speed, and automatically changes from soft cushioning to strong rebounding to the most appropriate cushioning. Thus, it successfully solves the problems of conventional cushioning technology, such as too little cushioning for runners with larger bodies and too much cushioning for runners with smaller bodies, even if they have the same foot size.
The BROOKS DNA has now evolved into the DNA LOFT and DNA AMP, which are highly regarded cushioning technologies that fit various types of runners.
05.【2011] Became the No.1 running specialty store market share in the U.S!
Every town of a certain size in the United States has at least one running specialty store, called a running specialty store, in operation.
Running specialty stores not only sell running shoes and apparel, but also offer running clinics, group runs, and other opportunities for runners to exchange valuable information. running clinics and group runs.
In 2011, Brooks gained a 291 TP10T market share in such running specialty stores. Brooks became the de facto No. 1 brand in the running category. Today, Brooks continues to hold the No. 1 market share position, and is known as a brand with a high percentage of customers who wear Brooks shoes, especially during races.
06.【2012] reliability that even legendary investors recognize.
In 2012, Brooks, which was rapidly expanding its share of the U.S. running market, attracted the attention of a man who took it under his wing. Warren Buffett, chairman and CEO of Berkshire Hathaway, a holding company and investment firm.
He has been ranked in the top 10 of the Forbes 400, the U.S. list of the richest people in the world, every year since 1986, when he was ranked fifth, and in 2019 he held an estimated $80.8 billion in assets, making him the third richest person in the world, behind Amazon founder Jeff Bezos and Microsoft founder Bill Gates, who is .
The growth potential of the Brooks brand was a focus of attention because it was a good fit for a man who has made a fortune through his exceptional investment acumen, but since Buffett's investment, the Brooks brand's growth has accelerated even further.
07.【2014] The company celebrates its 100th anniversary! . One of the first to embark on sustainable activities.
Brooks is considered one of the most sustainable companies in the sports industry.
The first thing they did was to develop an outsole material called HPR GREEN. The first thing they did was to develop an environmentally friendly outsole material called HPR GREEN, which replaces the petroleum used in the production of synthetic rubbers with sand. The company also produces apparel in accordance with bluesign, a certification for the apparel industry that recognizes products from a sustainable supply chain from an environmental, labor, and consumer perspective, operated and managed by bluesign Technology, based in St. Gallen, eastern Switzerland.
The most obvious example of Brooks' concern for the environment is its shoe boxes. Not only is the box made of 100% recycled paper, but since 2009, Brooks' shoes have not been packed with any paper to keep them in place, and the amount of wrapping paper is minimal compared to other brands. This not only saves resources, but also reduces the weight of the box, which saves fuel.
