FEATURE

Translated By DeepL

Why Bering watches are perfect for any style.
Knowledge about Outfit for BERING.

Why Bering watches are perfect for any style.

The watch brand "BERING" has been attracting the keenest of eyes from well-informed people with its sophisticated Scandinavian brand appearance. Named after Vytautas Bering, a Danish adventurer who was the pride of Denmark during the Age of Discovery, the brand was founded by Rene Kerskov, also a Danish adventurer. Inspired by the Arctic, the pieces he creates are as robust as the permafrost, as streamlined as the Northern Lights, and as detailed as the colors of light. In this issue, we ask stylist Masaru Sugiura, who describes such Danish watches as "addictive to any style," to unravel the appeal of "Bering" and its styling tips.

  • Photo_Hiromichi Uchida (The VOICE)
  • Styling_Yu Sugiura
  • Hair&make-up_Takae Kamikawa (mod's hair)
  • Model_ Ran Taniguchi (Etrenne), Yuto (BE NATURAL)
  • Text_Takako Nagai (CATALDESIGN)

01_Max Rene
In the simplest model,
Enjoy equilibrium with all tastes.

[Bering] watch ¥25,000+tax, [Y.O.N.] blouson ¥49,000+tax, [Amber] pants ¥30,000+tax,
(John Smedley) shirt ¥32,000+tax, (UNITAS) mock neck T ¥14,000+tax, (Reproduction of Found) shoes ¥22,800+tax, socks are stylist's personal effects

(Bering) watch ¥24,000+tax, (Sabai) shirt ¥26,000+tax, (undecorated) innerwear ¥15,000+tax,
(YM Waltz) skirt ¥37,000+tax, (Bewitch) boots ¥59,000+tax, other personal effects of the stylist

Sugiura:I thought the simple dial and navy color of the "Max Rene Model" would be suitable for mature styling. The color of the watch and the dial are all in one tone, with "Behring" as an accent. The mirror-finished case and delicate stainless steel belt give the watch a good weight that draws the eye to the wearer's hand despite the all-navy color. The mesh design of the belt part matches sporty clothes such as a nylon parka.

For the women's styling, we tried blending soft and strong colors, as well as embroidery and western detailing on the boots, but "Bering" fits in well among them. We reaffirmed that it is a Scandinavian product that can be in equilibrium with everything.

Men's: [Bering] watch ¥25,000+tax, [Abahouse] jacket ¥39,800+tax, [08 Circus] shirt ¥29,000+tax, [Sabai] pants ¥24,000+tax
Women's: [Bering] watch ¥24,000+tax, [undecorated] jacket ¥42,000+tax, [John Smedley] skirt ¥31,000+tax, other costume cooperation,
Urban Research

Sugiura:The coloring of the rose gold case combined with the black belt is also unusual. At first glance, rose gold may seem feminine, but surprisingly, it can be worn by all genders. The elegant nature of the watch itself makes it a good match for tough items. For men, khaki and military details, and for women, masculine jackets are perfect. It moderately neutralizes the strength of the wear.

BERING Unisex Max Rene Square 
left ¥26,000+tax, right ¥25,000+tax

Sugiura:The square case has always been my favorite design. When worn by men, it has a masculine nuance, and when worn by women, it has a boyish finish. It is also suitable for business occasions, but as a fashion statement, it can be crossed with work taste or military wear to solidify the style in a more mannish direction. The watch and the wear will complement each other.

BERING Max Rene Series

A collaboration with Danish designer Max Rene. This series stands out among Bering watches for its high quality and design, and this season, elegant new colors and a case diameter of 27 mm have been added. The classic square series is also alive and well.

INFORMATION

I Next GE

Phone: 03-5496-4317
bering.com

BERING Fair @ TiCTAC

Dates: Friday, April 17 - Tuesday, April 28
Location: All TiCTAC-affiliated stores

The lineup includes all new models of the "Max Rene Series," which were previously only available at directly managed Bering stores, as well as standard items.
*Some stores are closed due to the effects of the new coronavirus, so please check with each store in advance regarding its business status.

www.tictac-web.com/shoplist

Studio Fab Work

03-6438-9575

Lee Mills Agency

03-5784-1238

Study Showroom

06-6948-6093

iFound

03-6434-7418

HEMT PR

03-6721-0882

undecorated

03-3794-4037

Marvin & Son's

03-6276-9433

BIWICH

03-5726-9750

Abahouse Harajuku

03-5466-5700

Book 08

03-5329-0801

Design Works Ginza

03-3573-6210

Esteem Press

www.esteem.jp

Marvin & Son's

03-6276-9433

Mashita Trading

03-6412-7081

Neuve A.

03-5428-2631

Maiden Company

03-5410-9777

Converse Information Center

0120-819-217