FEATURE

Translated By DeepL

The four people who designed the Aloha Rag shirts and the friends who wore them.
CHOOSE YOU, CHOSEN ME.

With the four people who designed the Aloha Rag shirts,
Your friend in it.

Aloha Rug" advocates an urban aloha style with art and music as its backbone. The brand collaborates with artists each season, and this spring will see the release of another special collaboration shirt. Four artists, Hiroshi Nagai, Lee Izumida, Toyameg, and AICON, have contributed designs. Each of them has created an aloha shirt that expresses the joy of wearing art and the brand concept of "NEO TOKYO VINTAGE" by infusing their own unique world view into the shirt. Each of the four artists chose a "friend" to actually wear and convey the charm of the shirts.

  • Photo_TAWARA (magNese)
  • Text_Masahiro Kosaka
  • Edit_Keisuke Kimura

PRODUCT 2_DESIGNED
by Lee Izumida

Pear ¥24,000+TAX

Lee Izumida

Born in 1986 in Hokkaido, Japan. He started drawing from childhood and studied painting when he studied abroad in the U.S. In 2015, he moved to Tokyo, and in 2019, he will start his career as a painter in earnest. He has been painting pictures and letters for signboards, advertising art, and window displays, mainly in acrylic.
instagram@izumidalee

Artist Comment

For the first time in my life, I was happy to see my picture on a shirt." So I nominated Husband, who is the closest person to me, as the wearer. That kind of feeling makes you want to share it with the people you care about."

Lee Izumida's friend (husband)Kanade Serada

Born in 1986. After graduating from a vocational school, he joined "HEAVENS". Currently works as a store manager at "HEAVENS OMOTESANDO." He and Lee Izumida joined the family in 2018.

I think being a hair stylist is a really tough job, what made you decide to become one?

Serada:Beckham hair became very popular during the 2002 Japan-Korea World Cup. Like many others, I tried Beckham's hair. Then, I suddenly became popular (laughs). (Laughs.) At that time, I learned how a hairdresser could change a person's life with a single haircut, and I guess that's when it all started. Also, my father was a painter, and I couldn't imagine myself working in a suit in the future.

What do you think is the appeal of Lee's work, from your point of view?

Serada:I myself am not deeply educated or particularly interested in art, but I still find Lee's paintings powerful, and I think Lee has a unique sense of color.

The pears on this shirt look white and green, but they are actually a complex gradation of colors.

Serada:Whenever Lee's drawings are used in a product, he always seems to have a concrete image of the finished product. Moreover, when I actually see the finished product, it is usually exactly as I imagined. It looks as if it is somehow missing, and I am amazed at his sense of balance in this area.

How does it feel to wear clothes made by someone close to you, much less the person you are married to?

Serada:It's a little embarrassing, but it makes me happy (laughs). But if I had, I would really like to wear it more. I usually only wear clothes made by my friends. Since I don't have much of a cultural backbone, I think that wearing clothes made by people close to me reflects my real style.

INFORMATION

Aloha Rug

www.aloharug.tokyo
The 2020SS collection will be available from April 17 (Fri.).

Aloha Rug POP UP @ Kyoto

Dates: Friday, May 22 - Tuesday, June 2
Place: Kyoto Fujii Daimaru 2F
Address: 605 Sadayasu-mae-no-cho, Shimogyo-ku, Kyoto-shi, Kyoto

Aloha Rug POP UP @ Sendai

Dates: June 12 (Fri.) through
Location: The mood
Address: Dia Palace 105, 1-1-58 Gobashi, Aoba-ku, Sendai-shi, Miyagi

Aloha Rug POP UP@Tokyo

Dates: June 24 (Wed) - July 26 (Sun)
Place: Shibuya PARCO 3F
Address: 15-1 Udagawa-cho, Shibuya-ku, Tokyo

Aloha Rug POP UP @ Fukuoka

Dates: June 26 (Friday) - July 10 (Friday)
Place: Yoshitsugu Shoten, Ropponmatsu Tsutaya 2F
Address: 421 Ropponmatsu, Chuo-ku, Fukuoka-shi, Fukuoka

For more information on stores and pop-ups, please contactthis way (direction close to the speaker or towards the speaker)From.