FEATURE

Translated By DeepL

The four people who designed the Aloha Rag shirts and the friends who wore them.
CHOOSE YOU, CHOSEN ME.

With the four people who designed the Aloha Rag shirts,
Your friend in it.

Aloha Rug" advocates an urban aloha style with art and music as its backbone. The brand collaborates with artists each season, and this spring will see the release of another special collaboration shirt. Four artists, Hiroshi Nagai, Lee Izumida, Toyameg, and AICON, have contributed designs. Each of them has created an aloha shirt that expresses the joy of wearing art and the brand concept of "NEO TOKYO VINTAGE" by infusing their own unique world view into the shirt. Each of the four artists chose a "friend" to actually wear and convey the charm of the shirts.

  • Photo_TAWARA (magNese)
  • Text_Masahiro Kosaka
  • Edit_Keisuke Kimura

PRODUCT 3_DESIGNED by Toyameg

The Dead Of Aloha ¥24,000+TAX

Toyameg

Illustrator living in Fukuoka. Her illustrations are characterized by their pop and venom. She got her first taste of drawing sexually explicit pictures while working part-time as a mosaic corrector for adult manga, and opened her studio and store, Palmhouse, in Fukuoka, in 2017.instagram@toyameg_

Artist Comment

When I thought about who I wanted to wear the dress, the first person who came to mind was YonYon . . Her dignity as a woman and her personality are just wonderful. For this shirt, I wanted a cute, strong, slightly devilish girl to wear it."

Friends of ToyamegYonYon.

Born in Seoul , raised in Tokyo , he started his career as a DJ in 2012. . He has performed at clubs and large festivals around the world, especially in Asia. . He is also active in a wide range of activities, including the launch of "THE LINK," a project that connects Japan and Korea, and as an MC for a radio show.

YonYon, your activities overseas are also prominent.

YonYon:That may be part of it. However, as far as Korean culture is concerned, it was not until I came to Japan that I began to come into contact with it in earnest.

Why is that?

YonYon:I came to Japan when I was in elementary school, and while I was in Japan, I attended a Korean-affiliated integrated junior and senior high school. Since the school had only Korean students, the language used in the school was Korean, and the songs sung at karaoke with my friends were K-POP. I was exposed to a lot of information about Korea through this experience.

. Next, regarding your songwriting, YonYon's method is unique, isn't it?

YonYon:Yes, I do. I usually DJ a lot, but I produce music on a project basis, and recently I have been asked to do guest appearances more and more. I have a lot of connections with clubs and artists because I used to organize and support events as a promoter. . My basic production style is to collaborate with multiple artists. THE LINK," a project that connects artists from Japan and Korea to produce music, is a prime example of this.

 

YonYon's identity seems to be to "connect" with others.

YonYon:When I was cleaning out my house at the end of last year, I found a diary from junior high school in which I had written a poem saying that I wanted to be a bridge between Japan and Korea. I had completely forgotten that I had written such a thing, but subconsciously, that feeling may be the driving force behind my current activities.

So that's how you met Toyameg, who did the illustrations for the shirts.

YonYon:I first heard of her when I was DJing in Fukuoka about a year and a half ago. She was not there, but I heard something about an artist named Toyameg. Around the same time, another friend told me, "There is an artist called Toyameg, and I think you should work with him, Yong-chan. I returned to Tokyo without meeting her at that time, but later, when I was planning "Unknown," an event that brought together artists from Fukuoka and Oita, I asked her to design a poster for the event. I had never met her before, so I contacted her through SNS.

So that's where you finally met him.

YonYon:No, I haven't been able to meet her yet (laughs). I was going to have her DJ at that event as well, but she couldn't come on short notice because of her schedule. ...... After that, I went to Fukuoka several times and finally met her, and we started to see each other unexpectedly every time I went there. . I wonder if it was some kind of karma.

What was your impression of Toyameg when you finally met him?

YonYon:. He was just so personable. . I had never met him before, but he was very kind and listened to me when I first contacted him. . I wanted to return the favor in some way.

YonYon, what do you think is the appeal of Toyameg's paintings?

YonYon:It is rare to find a woman who is rooted in the street , yet paints pop pictures. This is something only meg can do. I hope we can do something together in the future.

INFORMATION

Aloha Rug

www.aloharug.tokyo
The 2020SS collection will be available from April 17 (Fri.).

Aloha Rug POP UP @ Kyoto

Dates: Friday, May 22 - Tuesday, June 2
Place: Kyoto Fujii Daimaru 2F
Address: 605 Sadayasu-mae-no-cho, Shimogyo-ku, Kyoto-shi, Kyoto

Aloha Rug POP UP @ Sendai

Dates: June 12 (Fri.) through
Location: The mood
Address: Dia Palace 105, 1-1-58 Gobashi, Aoba-ku, Sendai-shi, Miyagi

Aloha Rug POP UP@Tokyo

Dates: June 24 (Wed) - July 26 (Sun)
Place: Shibuya PARCO 3F
Address: 15-1 Udagawa-cho, Shibuya-ku, Tokyo

Aloha Rug POP UP @ Fukuoka

Dates: June 26 (Friday) - July 10 (Friday)
Place: Yoshitsugu Shoten, Ropponmatsu Tsutaya 2F
Address: 421 Ropponmatsu, Chuo-ku, Fukuoka-shi, Fukuoka

For more information on stores and pop-ups, please contactthis way (direction close to the speaker or towards the speaker)From.