FEATURE | TIE UP

Translated By DeepL

Mr. West of NEAT, why do you keep covering only Forty Seven?
'47,this is America.

Mr. Nishino of NEAT,
Why do you keep covering only Forty Seven?

MLB (Major League Baseball)'s officially licensed brand "Forty-Seven ('47)" has been synonymous with baseball caps since its establishment in Boston in 1947. It landed in Japan in 2015. The brand has built a relationship with Japanese professional baseball and collaborated with N. Hollywood, and has steadily penetrated a wide range of fans. The designer appearing this time is Daishi Nishino, a genuine "forty-seven" user in the fashion world, who has been wearing only this brand for the past few years. He says that even beyond a certain level of obsession, there is a certain charm to the brand that makes him reach for it.

  • Photo_Shota Kikuchi
  • Edit_Shinri Kobayashi

Caps are an easy item to be adventurous with.

From left to right: TWA HOTEL (white background), LA Lakers, TWA HOTEL (red background), MLB World Series stuff (Nishino's personal items).

I understand that you have actually purchased a variety of "forty-seven" products in the U.S. as well as in your hometown.

Westfield:I don't think I would have bought all of these if I had been in Japan (laughs); I must have been agitated because I was in New York (laughs). (Laughs) I guess I was like an up-and-coming person. When you go to America, you buy caps and T-shirts at souvenir shops.

What criteria do you use to select a cap as a fashion item?

Westfield:Caps are not a main item, but rather an accessory in the fashion world. Therefore, it is easy to be adventurous. For example, I might not wear a cap with "TWA (HOTEL)" printed on it, but I can wear a cap. I check caps more extensively than clothing because there is a wider selection than clothing.

It is indeed an item that is easy to be adventurous with.

Westfield:For example, it is generally difficult to wear a red top, but it is OK to wear a cap. Colorful caps are also easy to incorporate. Forty-seven" has a wide variety of colors, doesn't it?

NEAT is a pants brand, so we do not sell caps only.
If you buy a pair of pants at an event, you can also buy a cap.

There are many different colors in the same mold.

Westfield:I have had a special order from [NEET], and I have a lot of colors to choose from. In addition to "Neat," I also do special orders for "Dress" (a new brand by Mr. Nishino) and "WEEKEND," which is run by Mr. Kaneko of "Reshop" and Mr. Oshima of "Herrill.

I see that all the caps around Mr. Nishino are special ordered from "forty-seven".

Westfield:I am also a big fan of American products, but even for someone like me, this brand is good because it is "the America". I am especially fond of "Made in USA" American products, but even though "forty-seven" is not made in the U.S.A., I still find it somewhat acceptable.

So it is such an indispensable item for you, isn't it?

Westfield:It is not very expensive at around 4,000 yen, so you can buy it just for the sake of it. However, it is an important item for the face area that may determine a person's image. I myself wear colorful clothes, but most people choose chic clothes like navy or gray. But just changing the color of the cap makes a big difference. Even if the clothes are always the same, wearing a different cap every time changes the impression of the same outfit. And you can do that for about 4,000 yen.

INFORMATION

OSM International

Address: Niwa Building, 3-22-7 Sendagaya, Shibuya-ku, Tokyo
Phone: 03-6721-0589

Forty Seven Official Online Store

www.47brand.co.jp/

'47's social networking site has launched!

Instagram:@47japan
Facebook:'47