FEATURE | TIE UP

Translated By DeepL

Mr. West of NEAT, why do you keep covering only Forty Seven?
'47,this is America.

Mr. Nishino of NEAT,
Why do you keep covering only Forty Seven?

MLB (Major League Baseball)'s officially licensed brand "Forty-Seven ('47)" has been synonymous with baseball caps since its establishment in Boston in 1947. It landed in Japan in 2015. The brand has built a relationship with Japanese professional baseball and collaborated with N. Hollywood, and has steadily penetrated a wide range of fans. The designer appearing this time is Daishi Nishino, a genuine "forty-seven" user in the fashion world, who has been wearing only this brand for the past few years. He says that even beyond a certain level of obsession, there is a certain charm to the brand that makes him reach for it.

  • Photo_Shota Kikuchi
  • Edit_Shinri Kobayashi

The cap is a small item that defines the character.

When I thought of caps, the first thing that came to mind was Mr. Nishino's face.

Westfield:In fact, people say, "When you think of Nishino-kun, you think of caps. It is the same as the image of "New Balance" and glasses. Even in bars, it is these accessories that catch people's eyes. They are such important items. That's why it's good to have a brand like "forty-seven" that makes models that never change. There are cases of remodeling. As a fan, I hope that the "CLEAN UP" will continue for a long time. I think this shape is a so-called "standard" item, like the Brooks Brothers button-down shirt.

CLEAN UP ¥3,850 in TAX

There are many different logos.

Westfield:Neat] I also had a special order done with different colors of embroidery thread. Not only colors, but we can also do thicker or thinner threads. I am doing a collection for Dress featuring the uniforms of hotel staff at the Plaza Hotel in New York, and they did the logo embroidery for it.

 

I didn't know you could change the color of the top of the cap. This is cute.

What are your expectations for "forty-seven" as a fan?

Westfield:As a request, I think it would be good if you could gain a little more recognition in Japan. If this happens, I think it will be easier for customers to understand why I collaborated with "forty-seven. As I mentioned earlier, I'm not an "American uncle," but I think it's nice that the context is not originally fashion, but if it becomes more widespread, the potential of "forty-seven" as a fashion item will grow even more. I think the potential of "forty-seven" as a fashion item will become even greater if it becomes more widespread.

INFORMATION

OSM International

Address: Niwa Building, 3-22-7 Sendagaya, Shibuya-ku, Tokyo
Phone: 03-6721-0589

Forty Seven Official Online Store

www.47brand.co.jp/

'47's social networking site has launched!

Instagram:@47japan
Facebook:'47