The first item in the "IAC" project will be "THE CO-OP".
Shigematsu:. Mr. Kaneko already had a clear image of what he wanted.
Nakamuro：Yes . It was clear, wasn't it?
Kaneko:I thought it would be great to see students, both male and female, walking down Aoyama Dori wearing matching Ivy League outfits. I thought it would be great to see such a scene in this day and age. Freedom is great, but I would also like to see a kind of fashion culture created by students.
Nakamuro：It's not the good old Ivy League, but it's a style that evokes those staid fashion basics.
Shigematsu:The choice of things was easy because we started from such an obvious place. You're a student, so first you need a blazer, right? . and then a daypack. . Then shirts, sweatshirts, denim, and so on.
Do you also decide which items to request from which designers?
Kaneko:Yes . The decision went rather smoothly. There was not much hesitation. . I had an underlying desire to provide basic items that are essential to one's wardrobe.
. Once again, it is an impressive group of people, isn't it? In alphabetical order of brands, they are as follows.
(L)AURALEE｜Ryota Iwai｜SWEAT / T-SHIRT
(R)CIOTA｜Masakazu Arasawa｜DENIM
(Left)Graphpaper｜Takayuki Minami｜SHIRT
(R)HERILL｜Hiroyuki Oshima｜KNIT
(Left)is-ness｜Tomomi Kishita｜GRAPHIC T
(R) KAPTAIN SUNSHINE｜Shinsuke Kojima｜3 BUTTON BLAZER
(Left)NEAT｜Daishi Nishino｜TROUSERS
(R)R.ALAGAN｜Reimi Takahashi｜RING
(Left)TEMBEA｜Atsushi Hayasaki｜BAG
(R) YOUNG&OLSEN｜Yuhi Ozaki｜DAYPACK
. It's a fashion avenger, isn't it (laughs)?
Nakamuro：The quality is almost the same as the brand's inline products, but with your help, we are able to produce them at about 10-20% less cost.
Shigematsu:When the samples came in, they were so good that everyone said, "We can't wear these, can we?" Everyone said, "We can't wear this, can we? Do you want to make one for the staff? (laughs).
Kaneko:I believe that the future of fashion lies in getting more people to know and like these brands.
