FEATURE | TIE UP

Translated By DeepL

Justice in the name of enjoyment, as seen in the 10 Sagan Festival.
Connecting of Tokyo and L.A.

Justice in the name of enjoyment, as seen in the 10 Sagan Festival.

For about 50 days from July 1 (Wed) to August 18 (Tue), brands from L.A. and Tokyo that have a connection with director Pigu will gather to sell collaborative items and hold a summer festival event called "10 SAGBOX MATSURI" where you can play like at a fair. The stage is set for the "10 SAGBAKO MATSURI," a summer festival event where visitors can enjoy a fair-like atmosphere and buy collaborative items. The stage for this event is the 2nd floor of the main building of Isetan Shinjuku, which has just undergone a remodeling this year. Here is a report on this event with lots of contents and comments from friends who collaborated with us.

Solaris Hat Maker SOLARIS HATMAKERS & Co.

SOLARIS HATMAKERS & Co. x 10 sagger bucket hat ¥25,300 in TAX

Q:What images come to mind when you hear the word "summer festival"?

A:It reminded me of my childhood. Back then, everyone in town, from children to the elderly, was having fun together without any generational barriers. I looked forward to a space where I could stay out late, talk with adults, and be a little taller than usual. I hope this pop-up will also become a place where people can interact with each other in a way they normally can't.

Q:What kind of items are in this collaboration?

A:Based on the shape of Pigu's personal woven hat, which she loves to use, we constructed a cool and refreshing hat suitable for summer festivals using natural grass called raffia grass. It was my first attempt at giving shape to Pigu's idea of embroidery on natural grass, and I struggled a bit, but it was a new challenge and fun for me as well. I think Pigu's charm lies in the fact that he is not bound by stereotypes.

PROFILE

Ryuichi Tokaibayashi

Born in Yamagata Prefecture. After graduating from fashion school, he gained various experiences and launched the hat brand SOLARIS HATMAKERS&Co. in 2016 with the concept of "old & new. is also in development.

nonchalant Chah Chah

Chah Chah x 10 sagger Aloha shirt ¥30,800 in TAX

Q:When did you meet Mr. Pigu?

A:We first met in the ocean four summers ago. We happened to be waiting for a wave next to each other and had a conversation and parted ways. A week later, I was waiting for a traffic light at 5 am on Enoshima when I looked to the side and there he was again. Then together!" So we went surfing and finally exchanged contact information (laughs). (Laughs.) It's not often that you meet someone like that, so it left a strong impression on me. Now, he is a good older man, a friend, and a beloved colleague with whom I travel and play together.

Q:What kind of items are in this collaboration?

A:Aloha shirt with a full heart design. The graphic was created for the "10 Sagan Festival. The silhouette is based on an aloha shirt by "Chah Chah," with a rounded hem and a jewel case in the left breast pocket, as requested by Pigu.

PROFILE

YUTA

The director of "Chah Chah" values the "uniqueness" that comes from adding a little essence to basics, and develops products based on various cultures and fashions. He is also active as a distributor of domestic and international brands. A surfer by nature.

Boogie Woogie Works Boogie-Woogie Works

Boogie-Woogie Works x 10 sagger Olive Motel Tee ¥10,780 in TAX

Q:The theme of this issue is summer festivals. Please tell us about your summer festival episodes.

Tommy:There was a festival in my hometown, Ibaraki Prefecture, called "YOKAPE FESTIVAL," where everyone dressed up in style, planning out their outfits a month in advance and nervously hoping they wouldn't meet a girl they liked. It was a big event for us as kids. But in the end, we got tangled up with delinquents and got into a lot of trouble (laughs).

Mommy:I wore a yukata for the first time in my life to a fireworks display at Enoshima, but I haven't worn a yukata since my thumbnail got caught on my nail on the crowded train on the way home and ripped off my entire nail... I would like to try wearing a yukata again next year!

Q:What kind of items are in this collaboration?

Tommy:We collaborated with "10 SAGBOX" last summer at "Kenzai Depot" in Tsunashima. At that time, we made T-shirts using the bedspread of the Olive Motel as a motif, and I have the best memory of seeing so many people come in the hot weather. At that time, Pigu told me that he wanted to take the two of us to the Olive Motel, and we decided to go to the U.S. (Laughs.) Since we had already talked about the 10 Sagan Festival at that time, I looked for a cute bedspread pattern to release again. I actually held the bedspread in my hands and saw it with my own eyes, so I was able to make it more realistic this time.

PROFILE

Tommy (left),
Mommy (right)

Tommy:Born in Ibaraki Prefecture. After working as a manager and launching numerous brands and stores, he became independent. Currently, he runs and directs the creative label "Boogie-Woogie works. In addition, he is actively broadening his perspective of craftsmanship by cooperating in the production of limited editions of his friend's brands.

Mommy:She is a designer at Boogie-Woogie works, helps out at events as a TENBOX girl, and models in collaboration with 10 saggars.

Prime Skateboarding Prime Skateboard

Prime Skateboard x 10 sagger board ¥12,100 in TAX

Q:What are some of your memories of Mr. Pigu?

A:I have many strong memories... In L.A., I tore my anterior cruciate ligament while skating on the first day. While I couldn't walk properly, I bought some mysterious painkillers at a pharmacy and was like, "Let's go play next time. When the two of us went to Bangkok, I woke up at 7:00 a.m. and stayed up until 5:00 a.m. playing at a club. I was jet-lagged and wanted to sleep, but I woke up at 7:00 a.m. every day and swam in the pool (laughs). (Laughs.) I am confident in my physical fitness, too, but I am way above that. I don't even get hungover! When I go out for drinks with Mr. Pigu, we always end up going on multiple rounds of drinks, and I always end up going down first.

Q:What kind of items are in this collaboration?

A:With an emphasis on quality, we commissioned a US manufacturer to produce our skate decks. GENERATOR" is a very well-known company that produces high quality decks for the world's most prestigious brands. We proceeded without deciding on a theme, but we both liked the image of each other and decided on one shot. The graphics are designed with elegance and impact in mind.

PROFILE

Shintaro Kanai

After working for many years at a well-established skateboard store in Shibuya-ku, he launched Prime Skateboard in 2015. During the day, he sells skateboards at the store, and when he goes home, he watches skate videos, skates, and drinks talking about skating. As one whose life was ruined by skating, he continues to shout about the appeal of skating all over the country.

INFORMATION

10 Sagas

Dates: July 1 (Wed) - August 18 (Tue)
Location3-14-1 Shinjuku, Shinjuku-ku, Tokyo, JapanIsetan Shinjuku Main Bldg. 2F = ISETAN The Space
Hours: 10:00 - 20:00
Brand's official website
Event Official Page
ISETAN The Space Official Instagram
Free design T-shirt prints are available at
Reservations can be made by phone at 080-7768-8282 or 080-2231-7425.

How to apply for the present

One lucky winner will receive the L-size T-shirt printed by Pigu in the article. Please click on the link below to enter.

Apply
The deadline is Friday, July 31, 2020, by 12:00 p.m.
Winners will be announced upon delivery of the prizes.