FEATURE

Translated By DeepL

Clothing, Food, and Housing! 25 items in the Summer 2020 Wishlist Catalogue.
HIP ITEMS CATALOG 2020 SUMMER

Clothing, Food, and Housing! 25 items in the Summer 2020 Wishlist Catalogue.

The new Corona has changed our lives in an instant. The new Corona has had a far-reaching impact on the way we work, communicate, play, and even spend our time. Even in these times, the only things that remain the same are the three major desires and butsuyoku. Now is the time for small luxuries, when the sudden demand for a new normal is causing frustration to build up. Clothes, sundries, home appliances, food, games... HOUYHNHNM has confidently selected 25 items. This special summer shopping experience is sure to soothe your weary soul.

21 Paul Smith
Desk lamp by Paul Smith x Anglepoise ®︎.
¥38,000+TAX

Looking back on the history of modern fashion, there are designers who will be remembered for generations to come. Kenzo Takada, Thierry Mugler, Karl Lagerfeld, Rei Kawakubo, Yohji Yamamoto... They were the pioneers of ready-to-wear, and were instrumental in bringing a street style to a fashion world that until then had focused only on tradition. Another important figure who should not be forgotten is Paul Smith. By bringing a sense of humor to the clichéd world of traditional clothing and lowering the barriers to fashion, Paul Smith has offered clothing that even young people can enjoy. This year marks the 50th anniversary of the company's founding, and his witty creations have been further refined. The desk lamp introduced here is a collaboration with Anglepoise (®︎), another long-established British brand. This brand is said to be the originator of the spring-loaded arm lamp, and has released a series of industrial-inspired lights one after another. This desk lamp is an adaptation of the "TYPE 75," created in the 1970s, and is notable for its color scheme. The coloring of the lamp is based on the coloring of Paul Smith's customized 2016 Land Rover, making it a unique piece. If this lamp were on my desk, I would be able to work and read twice or three times faster.

Paul Smith Limited

03-3478-5600
Official Site

22 SONY
Sony REON POCKET
Main body ¥13,000+TAX , Innerwear ¥1,800+TAX

. The temperature in Japan has been rising due to global warming. Especially in mid-summer in Tokyo, it is no longer unusual for the temperature to reach nearly 40 degrees Celsius. According to a report on future predictions released by the "Ministry of the Environment" last year, the highest temperature in 2100 will be about 43 degrees Celsius.... The day when we have to prepare ourselves may be just around the corner. Looking at the world of fashion, clothing with an emphasis on heat protection is being released one after another. One such item is air-conditioned clothing with a small fan. Originally designed as workwear, they are now being applied to fashion as well, and the focus here is on Sony's "REON POCKET," which is a step or two ahead of the competition. This is a device that can be placed in a pocket around the neck of innerwear and used to cool or warm the body surface according to the user's preference by connecting to a smartphone app via Bluetooth ®︎. The device can be linked to a smartphone app via Bluetooth connection to cool or warm the surface of the body according to the user's preference. Furthermore, the device is equipped with functions such as auto mode, my mode, and quick activation, allowing it to be used in a variety of situations. Although this item sounds like a dream come true, its production was supported by crowdfunding, which reached 66 million yen in just one week after its release. If you are fed up with the summer heat, it is worth a try.

First Flight

Contact us
Official Site

23 FIL
Phil's Lava Potpourri
¥17,800

Stores and brands rooted in local regions are attracting renewed attention. From the select store PHAETON in Ishikawa, to the construction materials recycling store ReBuilding Center JAPAN in Nagano, to the creative Shizuoka-based SEE SEE, there are more and more people who have given up on the fast pace of consumption in Tokyo and are now doing what they love at their own pace in their local communities. There is a growing number of people who have given up on fast-paced Tokyo and are now doing what they love at their own pace and in their own local communities. FIL" introduced here is one such example. Based in Minami-Oguni Town, located in the northeast of Kumamoto, this brand offers furniture and fragrances, and is characterized by its use of Oguni cedar, a local specialty. The fragrance uses Oguni cedar essential oil extracted at the company's own factory. The oil is made from the leaves that are disposed of when the trees are logged, and the fragrance is created by Paris-based perfumer Miya Niima. The potpourri, to which a few drops are added, is made of lava rock created by the eruption of Mt. Oguni cedar essential oil is combined with natural fragrances such as rosewood, patchouli, and frankincense to create a gentle scent that is both fresh and deep. The minimalist copper case is also a nice touch. FIL's locally rooted craftsmanship . This is something to keep an eye on.

FIL

0967-42-1010
Official Site

24 PRISTINE
Pristine W gauze gown
¥24,000+TAX

Organic cotton is once again attracting a lot of attention along with the spread of the words "sustainable" and "ethical. Organic cotton is often used by environmentally conscious brands, but do you know the definition of organic cotton in the first place? One is that the cotton must be grown on farmland that has been free of pesticides and chemical fertilizers for at least three years. The second is that the cotton must be produced under conditions that protect the safety of the growers and the working environment. Materials made by observing these rules and taking the time and effort to produce them are said to be friendly to both people and the earth. Pristine, which started in 1996, imports cotton harvested in Texas, India, and Tamil Nadu, and does everything from spinning to fabric, cutting, and sewing in Japan. Moreover, all products are dye-free, which shows the high level of awareness of the company. The gown we picked up is made of linen cotton on the front and organic cotton on the back. The gowns have an image of being a bit uncomfortable, but they are as comfortable as a thin coat without making you feel like you are wearing a gown. There is nothing more suitable to accompany you on a hot and humid summer night.

Pristine Main Store

03-3226-7110
Official Site

25 G.W.THINGS
Candles by G.W. Singles
¥7,200 in TAX

The secret to a relaxing time at home , may lie in the scent. Just by making your home smell good, you can stabilize your mood, which in turn leads to a more relaxed mindset on a daily basis. Aroma candles, not air fresheners or deodorizers sold at mass merchandisers, but flickering flames that have a relaxing effect, will surely heal you after a hard day's work. HOUYHNHNM's is pushing G.W. Things, which just started this year. The first thing I like about this product is that it is in the shape of a beckoning cat (laughs). As the creator says, it took a lot of effort to reproduce the details, such as the beautifully raised right hand, ears, and face... the realistic expression on the face makes you want to say "wow" at first. Moreover, at 13 cm tall, it is quite large and seems to invite good fortune in a realistic way. The scent is a blend of natural soy wax made from soybeans and essential oils of bergamot, ylang-ylang, and cedarwood. Moreover, it is not to be underestimated, as it is said to relax, relieve stress, improve insomnia, and increase motivation. Incidentally, in addition to a series of objets d'art in a variety of shapes and sizes, the brand also offers a series of candles on vintage tableware. In the near future, they may become a revolutionary warrior in the candle world (laugh).

G.W. Sings

Official Site