I would like to do the work of taking information that is not on the internet and giving it shape.
Do you have any ideas for the project?
Yamane:It was a lot of fun, and as a creator, I learned a lot by seeing how different people do things. I believe that "1 + 1 = 2" is a given, and whether collaborating with others or putting together our own staff to create visuals, it would be nice if we could make it into "10. We were able to do that this time, and we wanted to announce it as soon as possible because we were satisfied with what we had achieved (laughs).
I think that in the past 10 years, the brand has grown and customers have developed an image of "F.C.E." as a brand. Finally, what do you want to do with this image in the future?
Yamane:We actually travel and visit various countries, and use what we learn from our travels in our designs. I think it is the same as the act of digging for records. In the past, when I wanted to buy a band's record or zine, I used to go all the way to the live music club and buy it directly from the band, and this is an extension of that experience. We want to take information that is not available on the Internet and give it shape in our own way. I think such activities are a guide to reach the truth or essence of shopping.
I see.
Yamane:The process of buying a single record differs depending on whether you buy it via the Internet or in person. I think it is a crisis for our industry that the act of shopping has become so easy.
You mean, not just on the surface .
Yamane:. I don't deny that you buy it, wear it, and that's it. However, we would be happy if people knew how the brand feels and what the manufacturing process is like. We have made a zine as a record of our travels, and we have designed the DMs we send to our clients to look as if they were sent from the post office of the land that was the theme of our project. I would be happy if people would pay attention to the process of creating items for "FCE" in this way.
Postcards for the Spring/Summer 2020 collection with a British theme. The cuts were taken by photographer Takahiro Otsuji, who visited the area with Ms. Yamane, and designed by art director Naomi Hirabayashi.
