FEATURE

Translated By DeepL

Genealogy of "É" Final L'ECHOPPE Conceptor Keiji Kaneko
Clothing Seekers

Genealogy of "É
Final L'ECHOPPE Conceptor
Keiji Kaneko

In 2013, HOUYHNHNM's published a series of articles entitled "Clothing Seekers: The Genealogy of 'É'. It was a three-part series of conversations centered on the connection that the makers of the clothes we were particularly interested in at the time were all from the select store É, or ÉDIFICE. Seven years have passed since then, and we are pleased to have Mr. Keiji Kaneko, a conceptor of "reshop," as the perfect person to conclude this project. The interviewer is Taisuke Nakamuro, the representative of the PR office "Murofis," who is also a former employee of "Edifice. This project is linked to HOUYHNHNM's Insta-live, and the two talked nonstop for an hour. Even if you have watched the insta-live, please watch it again as the undistributed talk is also posted at the end.

Genealogy of E
First: Yuhi Ozaki 
Second: Keijiro Komori 
Third: Shuji Itai 


Thank you both very much. Please continue to talk with us for a moment.

Kaneko:Yes. By the way, Muro is good for interviews, isn't he? His eyes looked so happy.

Nakamuro:No, I really enjoyed it. I was able to hear almost everything I wanted to hear. Above all, I really enjoyed listening to other people.

It certainly sounds like fun. Now, I would like to ask you a little about the future of "Reshop. The "Reshop Shibuya" opened in Miyashita Park.

Kaneko:Yes, we have. It seems that there have been quite a few such invitations in the past, but since we didn't have any original products, it would have been difficult, so it didn't really take shape.

Nakamuro:I see. That one is segregated like a basic.

Kaneko:Yes, yes. As it turned out, the store became a combination of two stores, but I didn't really think about it that way. But when I thought about it, I realized that what I wanted to do was actually basic. It was like I was subconsciously solving a problem.

Nakamuro:I like the feel of that restaurant. It's like they serve strong food in a simple way.

Kaneko:After all, the items that men buy are limited to items like shirts, T-shirts, and pants, and because they are so carefully selected, the store may seem boring for a moment.

It's the essence of clothing, isn't it?

Kaneko:That's right. So, for example, I thought it would be a good idea to express basics in this way, such as placing only the standard "Komori shirt" of "Komori" there. I thought it would be good to express the basics in this way.

Nakamuro:This time you were approached by a developer and decided to open a store, but would you like to continue to do so if such an opportunity arises?

Kaneko:Yes, I do. I have the desire to do so. But the world has changed, and I think that having two stores and an online presence would be enough.

Nakamuro:There are people all over Japan who like "reshop" and what Mr. Kaneko is doing, and I think it is good that stores are opened in local areas, but if we continue to respond to too many requests, it may become boring, don't you think? If that is the case, I can see how it would be sufficient to have shops like the current "reshop" in Aoyama and Shibuya, expressing both cutting-edge and standard items.

Kaneko:However, my ambition is to create stores that have the same store name but are different from each other. For example, if I were to create a "reshop" in a town where there are no vintage clothing stores, how about a store selling vintage clothing and "LEE"? For example, if we were to create a "reshop" in a town where there are no vintage clothing stores, how about a vintage clothing and "L.E." store? If it were Fukuoka, we might dare to use "Trickers" as a remnant of the past. Or a store that revives the vestiges of the good old days in Fukuoka. So, I think the role of "reshop" is to offer various solutions for each location.

Nakamuro:I see.

Kaneko:I also thought it would be a good idea to divide the various staff members into different groups.

Nakamuro:It's good. The sales staff at "reshop" are of a very high level. In terms of appearance, fashion, etc., they are all very individualistic. They have their own individuality.

Kaneko:Yes, I think so. I wonder if we have the right staff to stand on our own if we work hard.

Nakamuro:That is already "Daisho-ken", isn't it? (Laughs.) I like the goodwill system.

Kaneko:It would be nice to have a select store with the same concept but different tastes. It is not about regional MDs, but about creating stores that suit the locality.

Nakamuro:Wow, cool, that's cool. If I were a fan of "reshops," I'd go to every "reshop" in the country. What is the taste like here? I wonder.

Kaneko:Yes, yes. That's the way I want it to be.

Nakamuro:I would love to see a "reshop" in Okinawa or something like that (laughs).

Many people still want to work at "reshop", don't they?

Kaneko:There are a lot of them. However, the best people usually go out on their own. However, there are people who want to do things on their own but are unable to do so, so I thought a goodwill sharing system would allow many people to be active. I think a goodwill system would allow many people to be active. Everyone doesn't have to start from scratch, and we can set things up for them. It's like anyone can become a convenience store manager without any worries.

I guess many people will raise their hands. And some of them may eventually want to do it in their own hometowns.

Nakamuro:Yes, that's right. First of all, he trained at the "Aoyama Store. Starting from Katsura Muki, right?

Kaneko:This is a good idea. And then "reshop" can grow infinitely. We could even have a Paris store, so we could think on a global scale.

Nakamuro:Yes, yes, it would be nice to have many stores if this is the way to do it.

Kaneko:I think it's good to raise the bar. I think it's good to raise the bar.

Nakamuro:Yes, it is. I mean, can I write about this story?

Kaneko:I'm totally fine. I have already told the company about this.

Nakamuro:Well, it's not easy to imitate. After all, there are people.

Kaneko:I did the Shibuya store at first, but since it is a basic-themed store, I thought it would be okay to let someone else handle the buying for the Shibuya store in the future, even though it is not the first store under the "noren" (goodwill) division. Basic is a great place to learn about purchasing. For example, I could say, "I made T-shirts at KAPTAIN SUNSHINE.

Nakamuro:Yeah, the more I hear about it, the better it is.

Kaneko:I think it would be difficult to suddenly create something like the "Aoyama Store. You need to know a lot of things to do that, so we have veteran staff members do that for us.

long vowel mark (usually only used in katakana) THE CO-OP" in which they are involvedis also a different style, but it is a project that expresses various forms of basic.

Kaneko:Indeed. Various creators bring their own items under the same store name.

Nakamuro:The next one, "THE CO-OP", is pretty amazing too. It's really like the Avengers.

Kaneko:That's right. I hope you are looking forward to that as well.

Thank you very much for spending time with us today, as this is Huinam's first live installation and web-linked project!

INFORMATION

Reshop Aoyama

Phone: 03-5413-4714

Reshop Shibuya

Phone: 03-6712-5770