Comori and wism, sensual ism, unite denim. | feature

Comori and wisms, sensory isms, and unite denim.

COMOLI" and "WISM. After repeated sessions, the two companies have come together to release a new product. This time, they have created a universal item called "denim. Keijiro Komori, the designer, says, "I have never made 5-pocket denim pants under my own brand. On the other hand, Ryu Horike, the store's conceptor, says, "I wanted denim made by Mr. Komori. Behind the creation of this item, there was a "sense" of taste that could only be understood by two people who have built a unique relationship. How was this sharing born? Let's take a closer look at their relationship, centered on this special order denim.

Photo_Shinji Serizawa (except official look)

Text_Yuichiro Tsuji

Edit_Ryo Komuta

. it's not just a matter of getting sales.

I could clearly sense that both Komori and Horie value sensory things that cannot be put into words, and that this project was made possible by such things.

Komori:Recently, I have been finding it very difficult to explain products. It's easy to explain the specifications and details in words, but I think it's better to tell the story of "why the item was made. The reason why we are particular about fabrics and details is because they are necessary, but "why they are necessary" is not often focused on.

Hori family:It really is true.

Komori:. I sense that Mr. Horike picks up items sensibly. I can tell that he has clear likes and dislikes. . He doesn't ask about products in depth.

Hori family:I like Mr. Komori and the clothes he makes, and our staff understands this. Therefore, I don't have to go to the trouble of explaining things in detail to the staff. I don't say, "This is a product I made with Mr. Komori, so please do your best to sell it. Even if I don't say it, they communicate it to the customers. That makes me happy, and I am grateful to everyone.

. It's also very sensual, isn't it?

Hori family:Yes, that's right. The positive feelings I have for Mr. Komori are put into the items, and through that, the staff understands them, and in turn, they are conveyed to the customers. So, it is not just a matter of making sales. Numbers are important, but how the items are sold is also extremely important. We want the customers to enjoy shopping and leave happy. If those aspects don't match, I think it will be instant.

Komori:Mr. Horike is very serious, isn't he?

Hori family:Really? I'm super unserious. I only pick up what I like (laughs).

Komori:Recently, I have come to think of the clothes I make as if they were my own children, and the exhibitions are like giving my own children in marriage. Therefore, the kind of people who pick up my work is very important to me. A store that likes you is the best, and your taste comes second. Therefore, stores are people.

Hori family:Maybe it's because I can talk about it on the people part. But I'm just Mr. Giant Swing (laughs).