FEATURE

Translated By DeepL

THINK ABOUT FASHION vol.320Fashion Catalogue for 2020. 30 new classics of the post-Corona era.
MONTHLY JOURNAL SEPT. 2020

THINK ABOUT FASHION vol.3
2020 Fashion Catalog. 30 new standards for the post-Corona era.

As we reach a turning point and the values of various things change, stress-free dressing is now preferred in fashion, which is a form of self-expression. This may be evidence that we are seeking practical things that are rooted in our daily lives rather than fashionable things in a situation where we still cannot foresee the future. It is said that social trends set the fashion trends, but what should we really choose? With this in mind, we have selected 30 items of clothing, bags, and shoes. Comfortable to wear, easy to use, or sustainable... we will introduce you to a wide variety of items that are appropriate for the coming age.

  • Photo_Yoshio Kato
  • Styling_Shota Iigaki
  • Text_Kei Takegawa
  • Edit_Ryo Muramatsu

13 TEXT Textile shirts and pants

Wool material that feels great against the skin.
They have a beautiful drape and deep coloring, are wrinkle resistant, and have deodorant functions. Wool, which is being reevaluated in the outdoor industry, is used to make shirts and pants by "Texto. Organic wool grown in Patagonia, Argentina, is spun at a certified organic mill in Miyazaki and woven on Schonghel looms in Ichinomiya, Aichi, Japan. 17.5 micron fine count yarn is used for a smooth feel, and shrinkage problems are overcome with a chlorine-free shrink-resistant finish. The brand "TEXT" was launched in the fall of 2019 by Shunsuke Ishikawa, designer of "Markerware," and in a career spanning nearly 20 years, Ishikawa has arrived at the concept of "Farm to Table" - manufacturing that allows the viewer to see the producer's face.
Shirt ¥40,000+TAX , Pants ¥38,000+TAX

parking
03-6412-8217
Official Site

14 Levi's® Made & Crafted®. Denim Jacket by Levi's® Made and Crafted®.

The material is called cotton nized hemp.
Levi's® Made and Crafted®, which claims to be "the staple of the future," continued its focus on sustainability last season. Among the "The Sustainability" lineup, a denim jacket made of cotton-nized hemp caught our attention. Hemp is literally treated like cotton, and it feels almost like cotton. Yet, compared to ordinary cotton, it consumes much less water and pesticides during production, making it a truly sustainable fabric. The silhouette and the finish are impeccable, as Levi's® Made and Crafted® is expanding its branches based on the brushed heritage.
¥25,000+TAX

Levi Strauss Japan
0120-099-501
Official Site

15 Dr.Martens Dr. Martens Shoes

100% natural tanned leather .
Named after its birth on April 1, 1961, the "1461" is Dr. Martens' signature three-hole shoe. This season, the icon is clad in Essex leather. This is a vegetable tannin leather that took over three years to complete by Horween, the proud tannery in the United States. All materials used in the tanning process are genuine natural materials, and the more the leather is worn in, the deeper the color and shine will appear. The more you wear the leather, the deeper the color and shine will appear. The color palette of cherry red, which symbolizes "1461," and cream-colored welt stitching is also excellent. The leather label is made by Horween.
¥36,000+TAX

Dr. Martens Airwear Japan
03-6746-4860
Official Site

16 F.C.Real Bristol F.C. Real Bristol 3-pack T-shirt

Sportswear that is the ultimate in modernity .
Pack T in black, khaki, and orange with a reflective box logo on the left chest for a subtle accent. The high-performance mesh jersey used for the body is not only stretchy but also has a heat-retaining function. The surface of the mesh jersey is uneven on the skin, making it comfortable to wear. A drawstring bag is included for convenient carrying. The colors selected, the accent at the chest, the modern straight fit, and the functionality as sportswear all have a "F.C. Real Bristol" feel to them. This brand was launched in 1999 by Hirofumi Kiyonaga of "Soffe" with the motif of all the people surrounding a fictional football team, from players to supporters.
15,000+TAX

sov
Official Site

17 MAISON SPECIAL Maison Special Pants

Remade pants by a single craftsman.
This is the second collaboration with "Special Remake Factory," which appeared in the spring/summer collection and was well received. These remake pants are disassembled, sewn, and finished by a single craftsman. The base is an old pair of work pants from a brand synonymous with work pants. Paint is applied as a finishing touch. The tapered silhouette with room around the waist provides a stress-free fit. The pocket bag cloth made from Swedish army blanket covers is excellent in terms of strength. This project was inspired by the challenge of addressing the problems faced by the industry, such as environmental pollution during the manufacturing process and mass disposal of products after production. Maison Special's answer was to create a one-of-a-kind product with special value, a craft fashion.
Each ¥16,000+TAX (Each item is handmade, so specifications vary from piece to piece.)

Maison Special Aoyama
03-6451-1660
Official Site

18 VEJA Veja sneakers

Sneakers are at the forefront of the sustainable competition.
The C.W.L. used for the upper is a vegan material that replaces leather. The cotton base is coated with a corn-based coating and is so well made that it looks and feels indistinguishable from real leather. The rubber sole is made by a Brazilian contract farmer called Selingeiro. The rubber soles are made using an old-fashioned method: a cut is made in a rubber tree that grows wild in the Amazon River basin, and the sap that collects in a receptacle is used to refine the rubber. Véja, which means "to see" in Portuguese, focuses on the other side of the sneakers on the sales floor, that is, the production site. The "V-10" series, shown in the photo, is an iconic collection of "Veja.
20,000+TAX

seed corporation
03-6709-9662
Official Site

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