Create value where readers congregate.
By the way, have you monetized it? (Laughs).
Sasaki:(Laughter). (Laughs.) There is zero revenue at the moment.
Miyamoto:It's totally a hobby (laughs).
Oka Bridge:It's true (laughs).
Are you thinking about an annual membership fee in the future?
Sasaki:There aren't many newsletters we subscribe to that are paid for. It was basically free, and so was the Benedict Evans newsletter. I was getting so much useful information for free, and I was getting information and perspective because of that, so I thought that if I were to do it myself, I would definitely do it for free. However, there are many things I want to do in the future, and I need money for that... I am currently brainstorming about how I can earn revenue. It is a kind of experiment in the media business.
Microcommunity story delivered in Lobsterr Letter vol. 74. If you are interested, sign up.
Sasaki:I have an idea of what kind of value "LOBSTERR" will provide and how much I will be paid for it, but I don't know the answer. So now we are thinking of creating a micro-community and consulting with everyone there. When we think of a business model, we would like to think about it together with community members rather than on our own, and I think we can come up with a better and more reasonable idea.
Oka Bridge:I would like to discuss things within the community. It would be nice to have a forum where we can have discussions.
I see the image of the "digital to real".
Sasaki:I don't think of it that way, but I think it is likely to turn out that way as a result.
Miyamoto:Nowadays, the value of information is approaching zero. We live in an age where any information can be obtained for free. That is why I would like to add value to participation in the "LOBSTERR" community, and I am considering various hypothetical ways to do so.
Miyamoto:The readers of "LOBSTERR" are really interesting people. We have held several events both online and offline, and there are many people who are active in the world and who are working on interesting projects in Japan, so I think it is valuable to have a place where such people can get together.
