stylist
After graduating from Hosei University in 2015, he studied under stylist Hiroyuki Kai. 2017, he became independent, styling mainly for men's fashion magazines. He is a leading young stylist who is attracting attention for his realistic style that gets close to the wearer's personal style.
Instagram:@shomasashidesu
Shoes: NIKE CHALLENGER OG, Sweat Shirt: NIKE AS M NSW CRW FLC HVYWT, Sweat Pants: NIKE FLEECE HEAVY WEIGHT NB PANTS, Tops: OLD NAVY, Tank top: BOW WOW
When did you decide to become a stylist?
When I was a senior in college, I applied to a textile trading company, but I was spectacularly rejected (laughs). (Laughs.) I didn't go to a clothing school, so in retrospect, I think I was reckless. Then, Mr. Kai, a stylist, was looking for an assistant, and that's how I got into the world of stylists. So it wasn't always my dream. At first, I thought I would quit and get a job if it didn't seem like it would be possible. But it was so rewarding that I got more and more into it. The workload was crazy and hard, but it was interesting to see my leases published in a national magazine and to visualize them. I thought, "This is an experience I would never have had if I had worked for a large company.
You have built up your career through such training. Do you have any specialties as a stylist?
Well, I try to value the personality of the wearer. I prefer an atmosphere in which the character of the wearer comes through, rather than having the wearer blend into the world as a model. I want to look at both high brands and real clothes from the same perspective. I want to create an atmosphere in which the wearer is not wearing a brand-name item, but is wearing it as a piece of clothing. That is what I always want to express. I think it is our mission to create a world view on top of that.
What kind of fashion did you originally like?
People say this is surprising, but when I was just starting out as an assistant, I liked the so-called high street. I was like Virgil and Kanye. Then, through my work, I got to know various brands, and my clothes started to change. I was ignorant of fashion in a sense, but I was able to learn everything I needed to know about fashion. In a way, I think it was easier for me to absorb many things because I was ignorant about fashion.
You chose Challenger this time. Why did you choose it?
I've been looking for these retro running shoes lately. If I found a good color scheme, I was definitely going to buy them. I like blue, so this coloring was perfect for me. And, to go into detail, I like that the sole is not pure white, but has a yellowish tint to it. This gives them a vintage look, which is cool, and they are easy to match.
Do you get inspiration from vintage or old things like this?
In my work, I look back at old magazines and photo albums. I dig deep into the cultural background and think about how to incorporate it into a modern look. I think it is very important to interpret past masterpieces and make them your own, as is the case with these sneakers and sweatpants.
nike challenger og ¥10,000+tax
SIZE: 24.0~29.0 cm , 30 cm
The Challenger revolutionized running shoes by adopting three different materials for the upper: nylon, mesh, and suede. The shoe features a pigeon-eye design that allows the laces to be adjusted to the width of the foot for a comfortable fit. Vintage-inspired details such as the blurred logo on the heel are also noteworthy.
