FEATURE | TIE UP

Translated By DeepL

About the brand Monolith, made by connoisseurs and roared by connoisseurs.
Talks about MONOLITH

About the brand Monolith, made by connoisseurs and roared by connoisseurs.

This November, a new bag brand called "MONOLITH" was launched. The director of the brand is Taisuke Nakamuro, a well-known representative of "MUROFIS" who is no stranger to the fashion industry. Nakamuro asked Daisuke Kamide, designer of "Theatra," to talk about the appeal of "Monolith" from a third-person's perspective.

It is a "the backpack" design.

Nakamuro:I had given Mr. Kamide the model of his choice in advance so that he could talk about his experience using it today.

You chose the PRO line of backpacks for business trips.

Appearance:I don't usually carry a bag, and the only time I have to carry a bag is when I travel. Therefore, when I buy a bag, I always buy the biggest one I can find.

Mr. Kamide chose a backpack from the Monolith lineup. The top model in the lineup, the Pro L-size . In addition to a lot of space for luggage, it is equipped with an easy-to-use organizer.

. What are your thoughts on the actual use of the system?

Appearance:I am not surprised . . but I felt that they must have dared to do so. . because the construction is beautiful and the structure is clever.

The "daring" point can be said of both Eyevol and Monolith, but at a glance, both are based on a basic shape that is easy for anyone to imagine, and the appearance dares to be old-fashioned, while the production is modern.

It sounds simple when you put it like this, but I believe there are rules for this kind of thing.

For example, there are times when people love the look of old sneakers, but nowadays they are not so comfortable. . But because they are popular as a classic, fans are extremely reluctant to change things even if they are not comfortable.

I call this a "classic cul-de-sac. . a situation where evolution is forbidden because of the standard.

What I feel Nakamuro's direction is good is that he has not changed the appearance of the products that have fallen into the "standard cul-de-sac" because he himself loves using them. They are intentionally kept old. But it is a way of making it evolve that only those who hang "Eyevol" and those who carry "Monolith" can notice.

This can only be done if Nakamuro himself, who is directing the project, actually loves the classic garments and understands the strict fan policing. Nakamuro himself loves leather shoes and classic garments, so I think he is in tune with the feelings of the users.

I believe that when creating something, it is important to clarify what not to do as well as what to do, and I sensed Nakamuro's intention to "dare not to do" in both "Eyevol" and "Monolith". I felt Nakamuro's intention of "not daring" in both Ivor and Monolith. I think it is important to raise the level of perfection of a product.

Theatre has made use of technology to create clothes that fit a new lifestyle. Monolith" has the same smell.

Appearance:Unfortunately, this view is incorrect. For, if "Monolith" and "Eyevol" are about modernizing the past, "Theatre" does not look to the past for its source. But neither of them is right. Each has its own meaning.

Your proposals seem to have something in common with the narrowed-down structure and the styles and scenes that you have set up. Monolith" has the pillars of "STANDARD," "OFFICE," and "PRO," and design and technology are tied to these pillars. There are a total of 31 types in the lineup.

INFORMATION

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